Beauty of Joseon vs Avène
Beauty of Joseon and Avène are respected skincare brands that offer gentle daily care through thoughtful serums, moisturizers, sunscreens, and cleansers. The Korean brand features star ingredients like niacinamide, glycerin, and hyaluronic acid, suiting dry and sensitive skin best, while the French brand formulates its products with glycerin to suit oily acne-prone and combination skin best. They differ primarily in their specific target skin types and featured ingredient combinations, though both deliver soothing, purposeful results for daily routines.
Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.
kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com
Avène is a French skincare brand founded in 1990 and owned by Fondation Pierre Fabre.
pierre-fabre.comavene.co.ukaveneusa.com
This page compares some of the most popular Beauty of Joseon and Avène products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Beauty of Joseon vs Avène products
People Say
Gentle formulation and suitability for sensitive skin Mostly MentionedMostly Mentioned
- “no irritation at all — Beauty of Joseon Revive Eye Serum”
- “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
- “leaves face clean but not dry — Avène Cleanance”
- “Perfect cleanser for sensitive skin. — Avène Milk Cleanser”
Deep hydration and moisturization Mostly MentionedOften Mentioned
- “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
- “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
- “eyes look less tired — Beauty of Joseon Revive Eye Serum”
- “Restores moisture barrier — Avène Cold Cream”
Glow, radiance, and skin texture improvement Often MentionedOften Mentioned
- “gives a glass skin look — Beauty of Joseon Glow Serum”
- “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
- “immediate radiance boost — Avène Vitamin Activ Cg Radiance Concentrated Serum”
- “skin instantly felt firmer — Avène Hyaluron Activ B3 Concentrated Plumping Serum”
Lightweight and fast-absorbing texture Often MentionedSometimes Noted
- “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
- “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
- “sinks in immediately — Beauty of Joseon Red Bean Water Gel”
- “absorbs very quickly — Avène Vitamin Activ Cg Radiance Concentrated Serum”
Pore and oil control Sometimes NotedSometimes Noted
- “less shiny by noon — Beauty of Joseon Red Bean Water Gel”
- “pores look cleaner — Beauty of Joseon Red Bean Refreshing Pore Mask”
- “pores look smaller — Beauty of Joseon Glow Serum”
- “Keeps me matte for hours — Avène Cleanance Cleansing Gel”
Calms redness and acne Rarely NotedSometimes Noted
- “Cleared my cystic acne — Avène Cleanance Cleansing Gel”
- “Calms angry, red skin — Avène Soothing Radiance Mask”
- “broken capillaries disappear — Avène Antirougeurs Fort Relief Concentrate”
- “reduced my redness significantly — Beauty of Joseon Glow Serum”
Causes breakouts or skin irritation Often MentionedSometimes Noted
- “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
- “little bit too stripping for dry skin — Beauty of Joseon Green Plum Refreshing Cleanser”
- “Woke up with tiny whiteheads all over — Avène Cicalfate+ Restorative Protective Cream”
- “Left my face tight — Avène Cleanance Cleansing Gel”
Scent and fragrance issues Often MentionedSometimes Noted
- “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
- “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
- “The fragrance is very present. — Avène Milk Cleanser”
- “smell is too strong — Avène Cleanance”
Sticky or heavy finish Sometimes NotedSometimes Noted
- “Leaves a sticky film that doesn't go away — Beauty of Joseon Dynasty Cream”
- “looked like a greaseball — Beauty of Joseon Relief Sun: Rice + Probiotics”
- “Leaves a greasy film — Avène Cold Cream”
- “too thick — Avène Hydrance+”
Beauty of Joseon vs Avène routines for dry skin
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Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
€23.00
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Hydrating Toner
Ginseng Essence Water
Morning
€14.90
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
€15.10
-
SPF
Relief Sun: Rice + Probiotics
Morning
€14.40
-
Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
€18.95
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Serum or Treatment
Glow Serum
Evening · Once a week
€23.00
-
Nourishing Mask
Centella Asiatica Calming Mask
Once a week
€22.00
-
Cleanser
Cleanance Cleansing Gel
Morning · Evening · Once a week
€7.70
-
Hydrating Toner
COSRX Propolis Synergy Toner
Morning
€18.55
-
Moisturizer
Tolerance Control Soothing Skin Recovery Balm
Morning · Evening · Once a week
€18.93
-
SPF
Ultra Fluid
Morning
€17.50
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
€16.10
-
Serum or Treatment
Vitamin Activ Cg Radiance Concentrated Serum
Evening · Once a week
€25.79
-
Nourishing Mask
Anua Heartleaf 77% Soothing Sheet Mask
Once a week
€19.90
Beauty of Joseon vs Avène routines for oily skin
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Cleanser
Cleanance Cleansing Gel
Morning · Evening · Once a week
€7.70
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
€19.99
-
Moisturizer
Cicalfate+ Restorative Protective Cream
Morning · Evening · Once a week
€10.90
-
SPF
Cleanance
Morning · Evening · Once a week
€28.79
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
€40.00
-
Cleansing Toner
Pixi Glow Tonic
Evening
€29.29
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€49.00
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
€79.97
-
Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
€23.00
-
Hydrating Toner
Ginseng Essence Water
Morning · Once a week
€14.90
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
€15.10
-
SPF
Relief Sun: Rice + Probiotics
Morning
€14.40
-
Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
€18.95
-
Cleansing Toner
Green Plum Refreshing Toner
Evening
€17.90
-
Serum or Treatment
Glow Serum
Evening · Once a week
€23.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€49.00
-
Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
€14.89
Beauty of Joseon vs Avène routines for combination skin
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Cleanser
Cleanance Cleansing Gel
Morning · Evening · Once a week
€7.70
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
€36.00
-
Moisturizer
Hyaluron Activ B3 Concentrated Plumping Serum
Morning · Evening · Once a week
€36.23
-
SPF
Cleanance
Morning
€28.79
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
€40.00
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
€17.15
-
Serum or Treatment
Vitamin Activ Cg Radiance Concentrated Serum
Evening · Once a week
€25.79
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€49.00
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
€79.97
-
Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
€23.00
-
Hydrating Toner
Ginseng Essence Water
Morning · Once a week
€14.90
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
€15.10
-
SPF
Relief Sun: Rice + Probiotics
Morning
€14.40
-
Pre-Cleanser
Radiance Cleansing Balm
Evening · Once a week
€23.44
-
Cleansing Toner
Green Plum Refreshing Toner
Evening
€17.90
-
Serum or Treatment
Glow Serum
Evening · Once a week
€23.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€49.00
-
Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
€14.89
Questions and answers
Beauty of Joseon or Avène: which is better?
Beauty of Joseon and Avène are both good options, as they offer equal routine fits for dry, oily, combination, sensitive, and acne-prone skin types. Beauty of Joseon does better for deep hydration, lightweight textures, and pore control, while Avène is better at calming redness and acne and fits mature skin more effectively.
What is the difference between Beauty of Joseon and Avène?
Beauty of Joseon products on this page often feature key ingredients like niacinamide and ginseng to help deliver deep hydration and a radiant glow, while Avène focuses on thermal water and soothing formulas to help calm redness and control oil. Beauty of Joseon fits best for dry skin, sensitive skin, and skin with dark spots, whereas Avène is well suited for oily acne-prone skin, combination skin, and acne-prone skin.
Beauty of Joseon or Avène for dry skin?
Both Beauty of Joseon and Avène are good for dry skin, matching with a High routine fit on this page. Beauty of Joseon offers better deep hydration and moisturization with ingredients like hyaluronic acid, which helps improve skin quality and signs of aging.
Beauty of Joseon or Avène: which cleanser is better?
When comparing cleansers, the products on this page for Beauty of Joseon and Avène both offer good options for sensitive and oily skin. Beauty of Joseon focuses on gentle ingredients like green plum, while Avène provides gentle deep-cleaning gels.
Which is more affordable, Beauty of Joseon or Avène?
This page does not provide pricing information or compare the affordability of Beauty of Joseon and Avène.
Beauty of Joseon or Avène for oily skin?
Both Beauty of Joseon and Avène fit oily skin at a High level on this page. Beauty of Joseon offers better pore and oil control, while Avène is noted for effective oil control and gentle deep cleansers.
Beauty of Joseon or Avène: which moisturizer is better?
When comparing moisturizers, Beauty of Joseon and Avène both offer high fit levels for dry skin on this page. Beauty of Joseon stands out for deep hydration and moisturization, while Avène is noted for soothing irritation and calming redness.
Beauty of Joseon or Avène for sensitive skin?
Both Beauty of Joseon and Avène are good for sensitive skin, with Lovi giving both brands a high fit level. Reviewers note that both brands offer gentle formulas, though Beauty of Joseon is fragrance-free across the products on this page while Avène includes fragrance in several of its formulas.
Beauty of Joseon or Avène: which sunscreen is better?
When looking at the sunscreen options on this page, both Beauty of Joseon and Avène fit combination and acne-prone skin with a High level, while Avène is rated Superior for oily skin and Beauty of Joseon is rated High for dry skin and dry sensitive skin.
Beauty of Joseon or Avène for acne-prone skin?
Both Beauty of Joseon and Avène are good for acne-prone skin, as their routines have a high fit level for this skin type. Beauty of Joseon relies on key ingredients like niacinamide to help control skin issues, which studies show may help manage pigmentation.
Beauty of Joseon or Avène for mature skin?
Beauty of Joseon or Avène for skin with dark spots?
Both Beauty of Joseon and Avène are a High fit for skin with dark spots. Beauty of Joseon features niacinamide across the products on this page, which helps reduce cutaneous pigmentation.
Beauty of Joseon or Avène for oily acne-prone skin?
For oily acne-prone skin, Avène has a superior routine fit on this page, while Beauty of Joseon has a high fit. Both brands offer products with strong pore and oil control.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Safety evaluation of topical applications of ethanol on the skin and inside the oral cavity
Cutaneous photoprotection from ultraviolet injury by green tea polyphenols
Bacterial cellulose membranes as drug delivery systems: an in vivo skin compatibility study
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Microneedling by dermapen and glycolic acid peel for the treatment of acne scars: Comparative study
An oil-soluble extract of Rubus idaeus cells enhances hydration and water homeostasis in skin cells
Comparative benefit of two thermal spring waters after photodynamic therapy procedure
Supramolecular collagen nanoparticles for anti-wrinkle, skin whitening, and moisturizing effects
Novel beads made of alpha-cyclodextrin and oil for topical delivery of a lipophilic drug
A study of anti-wrinkle functions and improvement of cream with Phaseolus angularis
Comparison of methods for assessing photoprotection against ultraviolet A in vivo
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Hippophae rhamnoides oil-in-water (O/W) emulsion improves barrier function in healthy human subjects
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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