Simple Moisturizing Facial Wash for sensitive skin
Panthenol Vitamin B5
Tocopheryl Acetate Vitamin E
Glycerin
Bisabolol
Decyl GlucosideAverage
- AverageNormal Skin Fit
- AverageEffectiveness
- HighSafety
Works for sensitive skin; other cleansers fit it better.
- American Journal of Clinical Dermatology, 2002
- Clinical, Cosmetic and Investigational Dermatology, 2017
This fit is calculated for the concerns frequently associated with sensitive skin: redness, stinging, and reactions to new products. For scores and recommendations based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.
Page built Nov 8, 2026How the Fit score works
Lovi Assistant explains
- This product offers moderate suitability for your normal skin, as glycerin and panthenol provide humectant action, but it lacks sufficient emollient ingredients for optimal hydration.
- While it effectively cleanses with sodium laureth sulfate and decyl glucoside, it does not contain specialized ingredients like niacinamide or azelaic acid to target your redness and irritation.
- The safety profile is good, with no risks of irritation due to the absence of harsh ingredients and the presence of soothing components like bisabolol and chamomile extract.
How to apply
- Use your cleanser in the AM and PM routines every day. Start using it daily since your sensitive skin needs gentle care.
- Apply this first in your morning and evening skincare routine before toner and moisturizer. This clears away dirt without upsetting your skin.
- Gently massage a small amount onto your face using soft circles. Avoid any rough rubbing to keep redness away.
- Apply the cleanser on slightly damp skin to help it wash away impurities softly. Clean skin feels fresh and comfortable afterwards.
- Avoid getting the cleanser in your eyes and do a quick patch test before first use. Rinse thoroughly with lukewarm water.
People Say
★4.3Overall rating based on 700+ reviewsUsers with sensitive and dry skin frequently praise this facial wash for its gentle, non-stripping formula that cleanses effectively without causing tightness. A moderate number of users report it leaves a slimy residue or fails to prevent breakouts, particularly those with oily or acne-prone skin.
Highlights
Non-drying formula Mostly Mentioned
- “leaves skin soft and smooth”
- “no tight feeling after washing”
- “moisturizing enough for winter”
Fragrance-free Often Mentioned
- “no harsh scents”
- “smells like nothing at all”
- “great for fragrance sensitivity”
Gentle on skin Often Mentioned
- “ideal for sensitive skin”
- “doesn't irritate or cause redness”
- “perfect for my reactive skin”
Effective cleansing Sometimes Noted
- “removes makeup well”
- “cleans pores thoroughly”
- “takes off sunscreen easily”
Lack of lather Sometimes Noted
- “doesn't foam enough”
- “feels like washing with lotion”
- “need to use a lot”
Poor packaging Sometimes Noted
- “hard to squeeze out”
- “cap breaks easily”
- “tube crumples up”
Residue and film Sometimes Noted
- “feels slimy on skin”
- “hard to rinse off completely”
- “leaves a weird film”
Caused breakouts Rarely Noted
- “gave me whiteheads”
- “broke me out on chin”
- “caused small bumps”
Sources: lovi.care, influenster.com, boots.com, shespeaks.com, target.com, thebeautyinsideout.com, and more
Questions and answers
How well does Simple Moisturizing Facial Wash work for sensitive skin?
Simple Moisturizing Facial Wash is an average fit for sensitive skin, gently cleansing with ingredients like glycerin and panthenol while carrying little risk of irritation. However, it lacks enough softening ingredients and calming actives like niacinamide or azelaic acid to properly soothe redness. A cleanser for this skin needs richer moisturizing ingredients and barrier-repairing components like ceramides to keep sensitive skin calm and hydrated.
Which ingredients make this cleanser a good fit for sensitive skin?
Glycerin and panthenol help hydrate sensitive skin, while bisabolol and chamomile extract keep it calm and comfortable. To fit this skin type even better, a cleanser of this type needs barrier-repairing and soothing ingredients like niacinamide, ceramide-3, and calming plant extracts.
What does Panthenol do for sensitive skin?
Panthenol helps calm sensitive skin by reducing redness and irritation while improving hydration and repairing the skin barrier. It is unlikely to cause negative reactions and supports healing for dry or reactive skin.
Journal of Cosmetic Dermatology, 2025American Journal of Clinical Dermatology, 2002
What does Tocopheryl Acetate do for sensitive skin?
Tocopheryl Acetate helps calm sensitive skin by reducing redness and swelling after sun exposure. It is unlikely to clog pores and works well to keep skin soft and comfortable.
Contemporary Clinical Trials Communications, 2021Archives of Biochemistry and Biophysics, 1992
Where does it go in a skincare routine for sensitive skin?
This cleanser goes in your morning and evening routine as the cleansing step. It is unlikely to cause irritation due to soothing ingredients like bisabolol, but sensitive skin needs a cleanser with richer softening ingredients to stay comfortable and well-hydrated.
Can I use this cleanser with niacinamide, and in what order?
You can use this cleanser alongside niacinamide by applying the cleanser first and following it with your niacinamide treatment. It is unlikely to cause irritation, but a cleanser of this type needs added nourishing oils or ceramides to properly care for sensitive skin.
How often should I use it?
You can use this cleanser daily in the morning and evening as part of your routine. It cleanses gently with safe ingredients, though this skin type needs extra softening ingredients and targeted redness-calming ingredients like niacinamide or azelaic acid for the best fit.
The Journal of Dermatological Treatment, 2022American Journal of Clinical Dermatology, 2002
Can this cleanser clog pores, cause breakouts or purging for sensitive skin?
Simple Moisturizing Facial Wash is unlikely to cause breakouts for sensitive skin, as user feedback shows a low likelihood of this issue. However, cleansers for this skin work best when they include soothing ingredients to calm irritation and extra hydrators to keep the face soft.
Can I use it around the eyes or on my body?
You can use this cleanser on your body, but it is an average fit for sensitive skin and lacks rich softening ingredients for optimal moisture. Sensitive skin needs gentle hydrating ingredients and soothing calming components like bisabolol and chamomile extract to stay soft and calm.
Is this cleanser fragrance-free and alcohol-free?
Yes, it has no fragrance and no drying alcohol.
What the research says
Topical dexpanthenol acts as a moisturizer, improves stratum corneum hydration, accelerates wound healing and epidermal regeneration, reduces erythema, and improves symptoms of skin irritation compared to vehicle or no pretreatment.
American Journal of Clinical Dermatology, 2002A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women.
Clinical, Cosmetic and Investigational Dermatology, 2017Moisturizer containing 5% panthenol, madecassoside, and copper-zinc-manganese decreased adverse reactions and downtime after ablative fractional carbon dioxide laser resurfacing with comparable efficacy to 0.02% triamcinolone acetonide cream in 20 subjects.
Journal of Cosmetic Dermatology, 2019Topical dexpanthenol formulated in lipophilic vehicles improved stratum corneum hydration and reduced transepidermal water loss compared to vehicle control in humans.
Arzneimittel-Forschung, 2000Hyaluronic acid, hyaluronic acid plus dexpanthenol, and isotonic saline nasal sprays all significantly improved dry nose symptoms over four weeks in 240 patients, with hyaluronic acid plus dexpanthenol providing superior nasal moisturisation compared to the other two.
Auris, Nasus, Larynx, 2020Topical application of an antioxidant serum containing 15% ascorbic acid, 0.5% ferulic acid, and 1% tocopherol prevented particulate matter-induced degradation of extracellular matrix components, inflammation, and oxidative stress in the skin of 15 female volunteers compared to untreated controls.
Journal of Cosmetic Dermatology, 2025Dermatological products containing d-alpha tocopheryl acetate showed non-comedogenic potential with less than a 50% increase in microcomedones in 12 healthy male subjects compared to octyl palmitate.
Contemporary Clinical Trials Communications, 2021Topical application of an antioxidant mix containing 15% ascorbic acid, 0.5% ferulic acid, and 1% tocopherol prevented PM and UV-induced skin barrier perturbation, lipid peroxidation, inflammatory markers, MMP9 activation, and Type I collagen loss in 15 healthy females compared to untreated exposed skin.
Journal of Cosmetic Dermatology, 2024The emollient V0034CR significantly reduced TEWL compared to vehicle and vehicle plus glycerol, and significantly increased corneometry scores compared to vehicle and vehicle plus petrolatum in healthy volunteers with dry skin, demonstrating combined barrier function improvement from petrolatum and hydration improvement from glycerol.
Journal of Cosmetic Dermatology, 2020Ten days of treatment with a cream containing 20% glycerin significantly increased skin hydration measured by corneometer values in 17 healthy volunteers compared to a placebo cream, but showed no influence on transepidermal water loss or skin sensitivity to an irritating surfactant.
International Journal of Cosmetic Science, 2001Niacinamide/glycerin body moisturizers provided better rapid and prolonged improvement of cosmetic xerosis through functional improvement of stratum corneum barrier function compared to no treatment and conventional moisturizers in female subjects.
Journal of Drugs in Dermatology, 2012Application of an alpha-bisabolol-containing cream produced a significant skin-lightening effect in pigmented skin compared to a vehicle control in the majority of female subjects after 8 weeks.
International Journal of Cosmetic Science, 2010The combination of allantoin, bisabolol, D-panthenol and dipotassium glycyrrhizinate reduces UVB-induced PGE2, inflammatory cytokines, and mitochondrial superoxide in human epidermal keratinocytes.
International Journal of Cosmetic Science, 2024
Why other cleansers fit sensitive skin better
Avène Thermal Spring Water significantly decreased postpeeling redness and reduced the overall sensitive scale of consumers by 47% compared to mineral-rich thermal spring water in human volunteers.
Journal of the European Academy of Dermatology and Venereology, 2020
Ingredients
Water, Sodium Laureth Sulfate, Decyl Glucoside, Cocamidopropyl Betaine, Glycerin, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Sodium Chloride, Peg-7 Glyceryl Cocoate, Phenoxyethanol, Panthenol, Glycol Distearate, Tocopheryl Acetate, Polyquaternium-39, Bisabolol, Cocamide Mea, Laureth-10, Disodium Edta, Iodopropynyl Butylcarbamate, Citric Acid, Benzoic Acid, Anthemis Nobilis Oil Flower, Pelargonium Graveolens Oil, Methylparaben, Propylparaben, Dmdm Hydantoin, Sodium Hydroxymethylglycinate, Allantoin, Chamomilla Recutita Flower Extract, Sodium Pca, Sorbitol, Dipropylene Glycol, Potassium Sorbate, Pantolactone, Hydroxypropyl Cyclodextrin
Behind this fit score
Lovi calculates every fit score from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.