Simple and Asarai are distinct skincare lines offering thoughtful formulations for diverse complexions. Simple provides gentle moisturizers, makeup removers, cleansers, and toners crafted with niacinamide and glycerin, suiting acne-prone skin and skin with dark spots best. Meanwhile, the Australian-inspired label is cherished for nutrient-rich clay masks and restorative botanical bases that suit balanced, dry, and combination skin. While both prioritize gentle care, they differ through their core ingredients and targeted formulas, with the British brand focusing on hydration and barrier function and the other delivering mindful rituals for everyday radiance.
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
This page compares some of the most popular Simple and Asarai products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Simple is the better choice because the products on this page offer a much wider range of options, including gentle makeup removers and lightweight moisturizers that feature key ingredients like niacinamide and glycerin. Glycerin helps support skin hydration, and niacinamide may help reduce cutaneous pigmentation.
Simple offers a broad variety of fragrance-free cleansers, makeup removers, and moisturizers featuring niacinamide and glycerin that fit oily skin and skin with dark spots best, whereas Asarai features just a single face mask on this page. Reviewers note that Simple products are lightweight and budget-friendly, though some users report occasional breakouts or irritations.
Simple offers more affordable options, with shoppers often mentioning its lightweight, value-friendly moisturizers on this page.
Which causes fewer breakouts, Simple or Asarai?
Simple offers gentle, sensitive-skin-friendly makeup removers, but reviewers note that the products on this page can sometimes cause breakouts or irritations. Asarai does not have enough shopper reviews on this page to determine if it causes fewer breakouts.
When were Simple and Asarai founded?
Simple was founded in 1960 in the United Kingdom, and Asarai was founded in 2018.
How do the Lovi fit levels for oily skin compare between Simple's Micellar Cleansing Water and Asarai's Earth Tones Face Mask?
Simple's Micellar Cleansing Water has a High Lovi fit for oily skin, whereas Asarai's Earth Tones Face Mask has an Average fit for it.
Do any products from Simple or Asarai contain fragrance?
Every product on this page from both Simple and Asarai lists no fragrance in its ingredients. This means shoppers can use these options without worrying about added scents.
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Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
