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Simple vs Anessa

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and Anessa are distinct British and Japanese skincare brands respectively. Simple, founded in 1960 and owned by Unilever PLC since 2011, offers gentle moisturizers, makeup removers, cleansers, and toners crafted with niacinamide and glycerin to suit acne-prone skin and skin with dark spots best. Conversely, Anessa, founded in 1992 and owned by Shiseido Company, Limited, is widely loved for advanced sunscreens and sophisticated formulas that suit all skin types best by offering reliable daily protection. The brands differ primarily in their core product focus and formulations, with the British line emphasizing gentle care through ingredients like niacinamide and glycerin, while the Japanese line specializes in advanced sun care.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

Anessa is a Japanese skincare brand founded in 1992 and owned by Shiseido Company, Limited.

anessaco.comen.wikipedia.orgcorp.shiseido.comhappi.com

This page compares some of the most popular Simple and Anessa products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs Anessa products

Questions and answers

Simple or Anessa: which is better?

Simple and Anessa serve different needs, so neither is simply better than the other. Simple offers value-friendly cleansers, makeup removers, and moisturizers with glycerin, whereas Anessa focuses on high-performing sunscreens.

What is the difference between Simple and Anessa?

Simple offers budget-friendly cleansers, makeup removers, and moisturizers featuring niacinamide and glycerin, while Anessa focuses entirely on sunscreens like its skincare milk and gel. For mature skin, Lovi rates Simple's Kind to Skin Soothing Facial Toner as Superior and Anessa's sunscreens as High.

The British Journal of Dermatology, 2002Antioxidants, 2021

Which is more affordable, Simple or Anessa?

Simple features lightweight and value-friendly moisturizers on this page, while Anessa focuses on sunscreen products. Glycerin helps the products on this page maintain skin moisture.

Which causes fewer breakouts, Simple or Anessa?

Simple products on this page are sometimes noted by reviewers to cause breakouts, whereas Anessa features sunscreens that have a High Lovi fit for acne-prone skin.

Which brand offers a greater variety of product types like cleansers, moisturizers, and toners compared to the other?

Simple offers a greater variety of product types on this page, featuring cleansers, moisturizers, and toners, whereas Anessa provides only sunscreens.

Which brand was founded earlier and in which country?

Simple was founded earlier in 1960 in the United Kingdom, while Anessa was founded in 1992 in Japan.

Do either of the brands include fragrance in their products?

Both Simple and Anessa do not include fragrance in the products on this page. Every product listed for both brands features no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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