Simple and MAËLYS are distinct skincare options, with the former recognized for gentle moisturizers, makeup removers, cleansers, and toners containing niacinamide and glycerin, and the latter known for targeted serums and advanced formulas. The British brand founded in 1960 and owned by Unilever PLC since 2011 suits acne-prone skin and skin with dark spots best through standout choices like the Kind to Skin Soothing Facial Toner, Micellar Cleansing Water, and Micellar Water, where niacinamide reduces hyperpigmentation and improves aging signs while glycerin improves skin hydration and barrier function. Conversely, MAËLYS suits all skin types best, delivering thoughtful care through specialized solutions such as the TOO-FINE and the RE-LURE Tight & Tone Body Serum. While both offer distinct benefits, they differ in their foundational approach, as the first focuses on accessible daily cleansing and hydration, and the second specializes in targeted body and facial serums.
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
This page compares some of the most popular Simple and MAËLYS products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Simple is the better choice for everyday skincare because the products on this page offer reliable, fragrance-free hydration and gentle makeup removal that suits sensitive skin well. In contrast, MAËLYS has very low fit levels across almost all skin types and includes fragrance in some items. Glycerin helps maintain skin moisture.
Simple offers a wide range of fragrance-free cleansers, moisturizers, and makeup removers that generally achieve High or Average Lovi fit levels for sensitive and acne-prone skin, whereas MAËLYS features only two specialized body and facial products with mostly Low or Caution fit ratings. Simple products contain key ingredients like niacinamide and glycerin, which helps hydrate the skin and reduce pigmentation. Glycerin is supported by clinical studies showing its effectiveness in moisturizing and improving skin barrier function.
Simple offers more value-friendly moisturizers on this page, whereas MAËLYS features higher-priced specialty body and facial serums.
Which causes fewer breakouts, Simple or MAËLYS?
Simple features fragrance-free options like its Kind to Skin Soothing Facial Toner that Lovi rates as High for acne-prone skin, whereas MAËLYS products on this page generally receive Low fit ratings for that skin type. Glycerin in Simple may help support hydration without heavy oils, though reviewers note that some products on this page can occasionally cause breakouts.
Which brand has been established longer, Simple or MAËLYS?
Simple has been established longer, having been founded in 1960 in the United Kingdom, whereas MAËLYS was founded more recently in 2017.
Do any products from MAËLYS contain fragrance, and what about Simple?
MAËLYS includes fragrance in one of its two products on this page, the RE-LURE Tight & Tone Body Serum. In contrast, every product on the Simple page lists no fragrance in its ingredients.
What are the main skin types that Simple fits best according to its brand-focused routines?
Simple fits best for acne-prone skin, skin with dark spots, and oily skin according to its brand-focused routines.
Saccharide isomerate · Journal of Cosmetic Dermatology, 2023
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
