Simple vs NIOD
Simple and NIOD are distinct skincare options from different origins. The British brand offers gentle moisturizers, makeup removers, cleansers, and toners with niacinamide and glycerin, suiting acne-prone skin and skin with dark spots best. Conversely, the Canadian brand is celebrated for advanced serums and balancing toners with sophisticated formulas, catering primarily to mature, sensitive, and dry skin types. Ultimately, they differ through the former relying on soothing, foundational hydration and the latter utilizing scientifically rigorous, targeted treatments.
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
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NIOD is a Canadian skincare brand founded in 2015 and owned by The Estée Lauder Companies Inc. since 2021.
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This page compares some of the most popular Simple and NIOD products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Simple vs NIOD products
Questions and answers
Simple or NIOD: which is better?
Simple stands out for its value-friendly, gentle makeup removers and moisturizers, whereas NIOD focuses on targeted serums and mists. Lovi gives Simple a High fit for sensitive skin with products like its Kind to Skin Soothing Facial Toner. Glycerin helps maintain skin hydration across the products on this page.
What is the difference between Simple and NIOD?
Simple offers a wide range of everyday cleansers, makeup removers, and moisturizers featuring glycerin and niacinamide that fit acne-prone, oily, and dark-spotted skin best. In contrast, NIOD features specialized serums and mists, with Modulating Glucosides achieving a High fit for mature, sensitive, and dry skin.
Which is more affordable, Simple or NIOD?
Simple features lightweight, value-friendly moisturizers that make it more budget-friendly for shoppers, while NIOD offers advanced specialty serums at higher price points. Glycerin helps provide hydration in Simple products on this page.
Which causes fewer breakouts, Simple or NIOD?
Simple products on this page are known to sometimes cause breakouts or irritations, while NIOD products on this page do not have reported breakout issues.
Which brand was founded earlier and in which country?
Simple was founded earlier in the United Kingdom, in 1960, whereas NIOD was founded later in Canada, in 2015.
Which parent company owns Simple and which owns NIOD?
Simple is owned by Unilever PLC, while NIOD is owned by The Estée Lauder Companies Inc.
Do either Simple or NIOD products contain fragrance?
Every product on this page from both Simple and NIOD lists no fragrance in its ingredients.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Effects of glyceryl glucoside on AQP3 expression, barrier function and hydration of human skin
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
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