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Shu Uemura vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shu Uemura and No7 are established cosmetic lines representing distinct traditions in beauty care. The Japanese brand founded in 1967 is deeply loved for its transformative makeup removers and meticulously crafted formulas, while the British brand founded in 1935 covers serums, eye products, moisturizers, sunscreens, and more, built around vitamin C, shea butter, and hyaluronic acid. Both options serve different complexions, as the first suits all skin types best with gentle and effective offerings like its cleansing oil for acne-prone skin, whereas the second fits mature skin and dry skin best with targeted treatments such as the Protect & Perfect Intense Advanced Night Cream. They differ primarily in their heritage, core ingredients, and specialized remedies, offering distinct paths to daily skin comfort.

Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

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No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

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This page compares some of the most popular Shu Uemura and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Shu Uemura vs No7 products

Questions and answers

Shu Uemura or No7: which is better?

No7 offers a much wider range of products that achieve a Superior or High Lovi fit for mature and dry skin, whereas Shu Uemura provides only a cleansing oil on this page with Average to Low fits across those skin types. Reviewers often mention that No7 products help improve skin texture and hydration, though some users note skin irritation and dryness.

What is the difference between Shu Uemura and No7?

No7 offers a wide range of serums, creams, and exfoliants that fit mature and dry skin best, whereas Shu Uemura features just a cleansing oil on this page with lower fit levels for most skin types. No7 products contain key ingredients like vitamin C and retinol, which help improve skin aging and pigmentation. Meanwhile, every product on the Shu Uemura page lists no fragrance.

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Which is more affordable, Shu Uemura or No7?

The page does not provide pricing information to compare the affordability of Shu Uemura and No7 products.

Which causes fewer breakouts, Shu Uemura or No7?

Shu Uemura cleansing oil has a Low fit for acne-prone skin and a Caution fit for oily acne-prone skin, while No7 products on this page have Average to High fits for acne-prone and oily acne-prone skin.

Which brand has been around longer, Shu Uemura or No7?

No7 has been around longer, having been founded in the United Kingdom in 1935, whereas Shu Uemura was founded in Japan in 1967.

Do any products from Shu Uemura or No7 contain fragrance?

Every product from Shu Uemura lists no fragrance on this page, while No7 includes fragrance in 3 of its 13 products.

Which skin types does No7 fit best according to its brand-focused routines?

According to its brand-focused routines, No7 fits mature skin, dry skin, and skin with dark spots best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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