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Shu Uemura vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shu Uemura and No7 are established cosmetic lines representing distinct traditions in beauty care. The Japanese brand founded in 1967 is deeply loved for its transformative makeup removers and meticulously crafted formulas, while the British brand founded in 1935 covers serums, eye products, moisturizers, sunscreens, and more, built around vitamin C, shea butter, and hyaluronic acid. Both options serve different complexions, as the first suits all skin types best with gentle and effective offerings like its cleansing oil for acne-prone skin, whereas the second fits mature skin and dry skin best with targeted treatments such as the Protect & Perfect Intense Advanced Night Cream. They differ primarily in their heritage, core ingredients, and specialized remedies, offering distinct paths to daily skin comfort.

Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

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No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Shu Uemura and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Shu Uemura vs No7 products

Questions and answers

Shu Uemura or No7: which is better?

No7 offers a much wider variety of products on this page with High fits for mature, dry, and dry sensitive skin, whereas Shu Uemura only features a single cleansing oil with Average or lower fits.

What is the difference between Shu Uemura and No7?

No7 offers a wide range of products that fit mature, dry, and dry sensitive skin at High or Superior levels across serums, creams, and sunscreens, whereas Shu Uemura features only a single cleansing oil on this page with Average fits for dry and sensitive skin. Additionally, No7 includes key ingredients like Vitamin C, Niacinamide, and Hyaluronic acid across its line, while Shu Uemura focuses solely on fragrance-free cleansing.

Antioxidants, 2021Dermatologic Therapy, 2022

Which is more affordable, Shu Uemura or No7?

This page does not provide pricing information for either Shu Uemura or No7, so affordability cannot be compared here.

Which causes fewer breakouts, Shu Uemura or No7?

No7 is a better choice for avoiding breakouts because the products on this page achieve High fit levels for acne-prone skin, whereas Shu Uemura cleansers receive Low to Caution ratings.

Between Shu Uemura and No7, which brand offers fragrance-free products?

Both brands offer fragrance-free products, as every cleansing oil on the Shu Uemura page lists no fragrance, and 10 of the 13 products on the No7 page are also fragrance-free.

Which brand was founded in the United Kingdom, and which was founded in Japan?

No7 was founded in the United Kingdom, whereas Shu Uemura was founded in Japan. Every product from Shu Uemura on this page lists no fragrance in its ingredients.

What skin types does No7 fit best according to its brand-focused routines?

According to its brand-focused routines, No7 fits mature skin, dry skin, and dry sensitive skin best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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