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Shu Uemura vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shu Uemura and No7 are established cosmetic lines from Japan and Britain, respectively. Shu Uemura is deeply loved for its transformative makeup removers and meticulously crafted formulas, while the British brand offers serums, eye products, moisturizers, sunscreens, and more, built around vitamin c, shea butter, and hyaluronic acid. The Japanese brand suits all skin types best, owing to its gentle and effective nature, whereas the other brand fits dry skin and mature skin best. Both differ primarily in their specific target concerns, as the cleansing oil from the first brand is ideal for acne-prone skin, while specific eye and night creams from the second brand address dark spots and mature skin.

Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

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No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Shu Uemura and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Shu Uemura vs No7 products

Questions and answers

Shu Uemura or No7: which is better?

No7 offers superior fit levels for dry, mature, and dry sensitive skin on this page, whereas the Shu Uemura cleansing oil on this page generally shows average to low fit levels. No7's range includes key ingredients like niacinamide, which may help reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

What is the difference between Shu Uemura and No7?

No7 offers a broad range of serums, moisturizers, and sunscreens with Superior and High fit levels for dry and mature skin, while Shu Uemura is represented solely by a cleansing oil with Average and lower fit levels across skin types.

Which is more affordable, Shu Uemura or No7?

This page does not compare the prices of Shu Uemura and No7 products.

Which causes fewer breakouts, Shu Uemura or No7?

No7 products on this page generally achieve higher fit levels for acne-prone skin than Shu Uemura, whose cleansing oil is rated Low or Caution for acne-prone skin.

Which brand has been established longer, Shu Uemura or No7?

No7 has been established longer, having been founded in the United Kingdom in 1935 compared to Shu Uemura, which was founded in Japan in 1967.

Do any Shu Uemura products contain fragrance compared to No7?

Every Shu Uemura product on this page lists no fragrance in its ingredients, whereas 3 out of 13 No7 products on this page include fragrance.

Which skin types does No7 fit best according to its brand-focused routines?

According to its brand-focused routines, No7 fits dry skin, mature skin, and dry sensitive skin best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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