🇳🇱Netherlands

Shu Uemura skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

loreal-finance.compitchbook.comen.wikipedia.orgsec.gov

Shu Uemura is deeply loved for its transformative makeup removers and meticulously crafted formulas. Its products suit all skin types best, owing to their gentle and effective nature. The standout products for particular concerns include the cleansing oil, which is ideal for acne-prone skin. Users appreciate how these carefully balanced offerings maintain skin comfort.

This page covers some of the most popular Shu Uemura products; for the whole Shu Uemura range, with a fit score for every product, use the Lovi app.

Shu Uemura makeup removers and cleansing oils

Questions and answers

Is Shu Uemura worth it?

Shu Uemura is worth it as a top choice, since Lovi rates the Shu Uemura-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Every product on this page is also free of added fragrance.

What are Shu Uemura's best products?

Shu Uemura's best products on this page include the cleansing oil. Lovi rates Shu Uemura-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin.

Does Shu Uemura cause breakouts?

Shu Uemura cleansing oil may cause breakouts for some, as Lovi rates its fit as Low for acne-prone skin and Caution for oily acne-prone skin. The Shu Uemura products on this page list no fragrance in their ingredients.

The Journal of Investigative Dermatology, 2006

Is Shu Uemura fragrance-free?

Yes, every product on the Shu Uemura page lists no fragrance in its ingredients.

What are the key ingredients in Shu Uemura products?

Shu Uemura products feature key ingredients such as squalane, camellia japonica seed oil, and mineral oil. Squalane helps protect skin collagen from UV effects, while camellia japonica seed oil supports the skin barrier.

Molecules, 2025Journal of Ethnopharmacology, 2007

How do I build a Shu Uemura skincare routine?

To build a Shu Uemura skincare routine, you use the cleansing oil as the makeup remover step. Lovi rates Shu Uemura-focused routines Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin.

Where can I buy Shu Uemura, and how much does it cost?

Shu Uemura products are available on this page at stores in the Netherlands. Prices range from €55.78 to €55.78.

What are good alternatives to Shu Uemura?

Good alternatives to Shu Uemura with pages on Lovi include Biore, Hada Labo, Shiseido, SK-II, Shiseido Senka, and DHC. These brands offer similar options for shoppers looking to explore skincare routines.

Shu Uemura vs Biore: which is better?

For dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin, a Shu Uemura-focused routine rates Superior, while a Biore-focused routine rates High. Shoppers looking at these brands on Lovi will find that Shu Uemura consistently reaches the top fit level across all these skin types.

Who owns Shu Uemura, and where is it from?

Shu Uemura is a Japanese brand founded in 1967, owned by L'Oréal S.A. since 2003.

loreal-finance.compitchbook.comen.wikipedia.orgsec.gov

Is Shu Uemura cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Shu Uemura as cruelty-free.

Research behind Shu Uemura's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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