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Shu Uemura vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shu Uemura and No7 are distinguished beauty houses, with the former representing a Japanese skincare brand founded in 1967 and the latter a British skincare brand founded in 1935. Shu Uemura is deeply loved for its transformative makeup removers and meticulously crafted formulas, while No7 offers versatile serums, eye products, moisturizers, sunscreens, and more, built around vitamin c, shea butter, and hyaluronic acid. The Japanese line suits all skin types best, owing to its gentle and effective nature, whereas the British offerings fit dry skin and dry sensitive skin best. While both brands maintain skin comfort, they differ in their precise focus, as the former features standout cleansing oils ideal for acne-prone skin and the latter utilizes shea butter to protect diapered skin and mitigate erythema.

Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

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No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

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This page compares some of the most popular Shu Uemura and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Shu Uemura vs No7 products

Questions and answers

Shu Uemura or No7: which is better?

No7 is better for dry skin and dry sensitive skin, where Lovi rates several of the products on this page as High. In contrast, Shu Uemura's cleansing oil receives only Average or lower fit levels across those same skin types.

What is the difference between Shu Uemura and No7?

No7 offers a broad range of serums, creams, and sunscreens that achieve Superior to High Lovi fit levels for dry, sensitive, and mature skin, whereas Shu Uemura features only a single cleansing oil on this page with Average to Low fit levels.

Which is more affordable, Shu Uemura or No7?

This page does not provide pricing information for either Shu Uemura or No7, so affordability cannot be compared here.

Which causes fewer breakouts, Shu Uemura or No7?

No7 offers multiple products on this page with high or average fit levels for acne-prone skin, whereas Shu Uemura's cleansing oil has a low fit level and cautions for acne-prone skin.

Which brand has been around longer, Shu Uemura or No7?

No7 has been around longer than Shu Uemura, having been founded in the United Kingdom in 1935 compared to Shu Uemura's founding in Japan in 1967.

Do both brands offer fragrance-free products?

Yes, both brands offer fragrance-free products, as every Shu Uemura product on this page lists no fragrance, and 10 of the 13 No7 products on this page are also fragrance-free.

Which brand offers products specifically formulated for mature skin with a Superior fit level?

No7 offers products specifically formulated for mature skin with a Superior fit level, specifically the Protect & Perfect Intense Advanced Night Cream and the Restore & Renew Multi Action Eye Cream.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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