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Beauty of Joseon vs Shu Uemura

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Shu Uemura are renowned Asian skincare brands that bring distinct philosophies to daily routines. The Korean label is deeply loved for its thoughtful serums, masks, moisturizers, and sunscreens blending niacinamide, glycerin, and hyaluronic acid, suiting sensitive skin and skin with dark spots best. Meanwhile, the Japanese house is deeply loved for its transformative makeup removers and meticulously crafted formulas that suit all skin types best, owing to their gentle and effective nature. They differ primarily in their heritage, ownership, and core offerings, as well as the specific skin concerns each line prioritizes.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

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This page compares some of the most popular Beauty of Joseon and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Shu Uemura products

Questions and answers

Beauty of Joseon or Shu Uemura: which is better?

Beauty of Joseon generally offers a wider variety of products with higher Lovi fit levels across multiple skin types compared to Shu Uemura on this page. Ingredients like niacinamide found in Beauty of Joseon products help reduce skin pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

What is the difference between Beauty of Joseon and Shu Uemura?

Beauty of Joseon offers a wide variety of skincare products that fit sensitive skin, skin with dark spots, and dry sensitive skin well, while Shu Uemura features only a single cleansing oil on this page with lower fit levels for those skin types. Every product listed for both brands is fragrance-free.

Which is more affordable, Beauty of Joseon or Shu Uemura?

The page does not provide pricing information to compare the affordability of Beauty of Joseon and Shu Uemura.

Which causes fewer breakouts, Beauty of Joseon or Shu Uemura?

Shu Uemura only features a single cleansing oil on this page, which has a Low fit level for acne-prone skin, whereas Beauty of Joseon offers multiple products that fit acne-prone skin well.

Which brand has been around longer and where were they founded, Beauty of Joseon or Shu Uemura?

Shu Uemura has been around longer, having been founded in Japan in 1967, whereas Beauty of Joseon was founded in South Korea in 2016.

Which parent companies currently own Beauty of Joseon and Shu Uemura?

Beauty of Joseon is owned by Goodai Global Inc., and Shu Uemura is owned by L'Oréal S.A.

Do any products from Beauty of Joseon or Shu Uemura contain fragrance in their ingredients?

Every product on this page for both Beauty of Joseon and Shu Uemura lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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