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Shu Uemura vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shu Uemura and No7 are established cosmetic lines representing distinct traditions in beauty care. The Japanese brand founded in 1967 is deeply loved for its transformative makeup removers and meticulously crafted formulas, while the British brand founded in 1935 covers serums, eye products, moisturizers, sunscreens, and more, built around vitamin C, shea butter, and hyaluronic acid. Both options serve different complexions, as the first suits all skin types best with gentle and effective offerings like its cleansing oil for acne-prone skin, whereas the second fits mature skin and dry skin best with targeted treatments such as the Protect & Perfect Intense Advanced Night Cream. They differ primarily in their heritage, core ingredients, and specialized remedies, offering distinct paths to daily skin comfort.

Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

loreal-finance.compitchbook.comen.wikipedia.orgsec.gov

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Shu Uemura and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Shu Uemura vs No7 products

Questions and answers

Shu Uemura or No7: which is better?

No7 offers a much wider variety of products on this page with High and Superior Lovi fit levels for mature and dry skin, whereas Shu Uemura provides only a cleansing oil with Average fits for those types. No7 also features key anti-aging ingredients like retinol and niacinamide, which help reduce wrinkles and skin pigmentation.

The Journal of Investigative Dermatology, 2000The British Journal of Dermatology, 2002

What is the difference between Shu Uemura and No7?

No7 offers a wide range of products featuring key ingredients like vitamin C and retinol, with Lovi fit levels reaching Superior for mature skin, whereas Shu Uemura provides only a cleansing oil on this page with Average fits for most skin types.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Which is more affordable, Shu Uemura or No7?

The provided page facts do not contain pricing information, so it is not possible to compare the affordability of Shu Uemura and No7.

Which causes fewer breakouts, Shu Uemura or No7?

Shu Uemura's cleansing oil is rated Low for acne-prone skin on this page, while No7 offers products with High fits for acne-prone skin. Both brands include formulas that may help support clearer skin depending on the specific product.

Which brand is fragrance-free across all its products, Shu Uemura or No7?

Shu Uemura is fragrance-free across all the products on this page, whereas No7 includes fragrance in some of its formulas.

What skin types does No7 fit best according to its brand-focused routines?

According to its brand-focused routines, No7 fits mature skin, dry skin, and skin with dark spots best.

Which company owns Shu Uemura and when was it founded?

Shu Uemura is owned by L'Oreal S.A. and was founded in 1967.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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