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Anua vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and No7 are skincare brands offering targeted regimens for distinct complexions. The Korean line centers on hyaluronic acid, heartleaf, and niacinamide through moisturizers, toners, serums, and cleansers that suit oily and oily acne-prone skin best. Meanwhile, the British range relies on vitamin c, shea butter, and hyaluronic acid across serums, eye products, moisturizers, and sunscreens tailored for mature and dry skin. Ultimately, the brands differ in their founding eras, ownership, and core ingredient philosophies.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

prnewswire.comkedglobal.comtracxn.comv.daum.net

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Anua and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs No7 products

People Say

AnuaNo7
  • Texture and Absorption Mostly MentionedMostly Mentioned
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “leaves the skin feeling hydrated and comfortable — No7 Pure Retinol Eye Cream”
  • Soothing and Gentle Formulas Often MentionedOften Mentioned
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
    • “calmed my red spots — Anua Heartleaf 77% Clear Pad”
    • “zero irritation — No7 Pure Retinol Eye Cream”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Night Cream”
  • Glow, Brightening, and Radiance Mostly MentionedSometimes Noted
    • “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
    • “glass-like glow — Anua Rice 70 Glow Milky Toner”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “healthier glow — No7 Total Renewal Micro-Dermabrasion Exfoliator”
  • Cleansing and Exfoliation Often MentionedRarely Noted
    • “Dissolved my sebaceous filaments immediately — Anua Heartleaf Pore Control Cleansing Oil”
    • “leaves my face soft, smooth, and fresh without dryness — Anua Rice Enzyme Brightening Cleansing Powder”
    • “effectively removes sebum — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “sweeps away dead cells — No7 Total Renewal Micro-Dermabrasion Exfoliator”
  • Anti-Aging and Fine Lines Not notedOften Mentioned
    • “Softened fine lines — No7 Pure Retinol 1% Night Concentrate”
    • “lines on forehead diminished — No7 Pure Retinol”
    • “Lightened sun spots — No7 Pure Retinol 1% Night Concentrate”
  • Dryness and Heavy Finish Often MentionedOften Mentioned
    • “Left such a gross tacky finish that refused to dry. — Anua Niacinamide 10% + TXA 4% Serum”
    • “leaves skin tight — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “Can be drying — No7 Pure Retinol 1% Night Concentrate”
    • “caused flaky skin — No7 Pure Retinol”
  • Ineffective or Slow Results Sometimes NotedOften Mentioned
    • “Did absolutely nothing — Anua Heartleaf 77% Soothing Toner”
    • “not instant fix — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “Did nothing for my skin. — Anua Niacinamide 10% + TXA 4% Serum”
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”
  • Irritation and Stinging Sometimes NotedOften Mentioned
    • “stinging sensation — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “Made my vision blurry for an hour — Anua Heartleaf Pore Control Cleansing Oil”
    • “Smell is too strong — Anua Heartleaf Pore Control Cleansing Oil”
    • “Slight sensitivity and peeling — No7 Pure Retinol 1% Night Concentrate”

Anua vs No7 routines for dry skin

See multi-brand routine · 98% fit

Anua vs No7 routines for oily skin

See multi-brand routine · 95% fit

Anua vs No7 routines for combination skin

See multi-brand routine · 94% fit

Questions and answers

Anua or No7: which is better?

Anua is better for glow, brightening, and gentle cleansing, while No7 is better for anti-aging and fine lines. Lovi gives Anua a High routine fit and No7 a Superior routine fit for dry and mature skin.

What is the difference between Anua and No7?

Anua focuses more on soothing toners and brightening serums with ingredients like heartleaf and niacinamide, whereas No7 specializes in anti-aging products like retinol and advanced night creams. Lovi rates Anua as High for dry skin routines and No7 as Superior for dry skin routines.

The Journal of Investigative Dermatology, 2000The British Journal of Dermatology, 2002

Anua or No7 for dry skin?

No7 has a Superior routine fit for dry skin, whereas Anua has a High fit on the products on this page. No7 is a better choice for dry skin because it focuses heavily on deep hydration and moisture, and ingredients like topical retinol help stimulate collagen accumulation in naturally aged skin.

The Journal of Investigative Dermatology, 2000

Anua or No7: which sunscreen is better?

Lovi finds that both Anua and No7 offer good sunscreen options, with Anua featuring a dedicated sensitive-skin formulation and No7 providing effective daytime protection.

Which is more affordable, Anua or No7?

The products on this page do not list pricing information, so a comparison of affordability between Anua and No7 cannot be determined from the available details.

Between Anua and No7, which brand is better suited for mature skin?

No7 is better suited for mature skin, achieving a superior routine fit compared to Anua's high fit on the products on this page. No7 products feature key ingredients like retinol, which helps stimulate collagen accumulation in naturally aged human skin.

The Journal of Investigative Dermatology, 2000

How do Anua and No7 compare in terms of anti-aging and fine line reduction?

While both brands help address signs of aging, No7 does better for anti-aging and fine lines overall. No7 features a strong focus on mature skin and anti-aging products, backed by active ingredients like retinol which helps stimulate collagen accumulation in naturally aged human skin.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Which brand offers products with fragrance, Anua or No7?

No7 offers products with fragrance, as 3 of the 13 products on its page list fragrance in their ingredients. In contrast, every product on the Anua page lists no fragrance.

Anua or No7 for oily skin?

Both Anua and No7 are well-suited for oily skin, as Lovi rates the routine fit for this skin type as High for both brands. Anua features key ingredients like niacinamide and salicylic acid options that help manage oil, while No7 offers lightweight formulations that absorb well without feeling heavy.

Anua or No7 for sensitive skin?

Both Anua and No7 are great options, as Lovi rates both brands as having a High fit level for sensitive skin. Every product on the Anua page lists no fragrance in its ingredients, while 10 of 13 No7 products on this page list no fragrance.

Anua or No7 for acne-prone skin?

Both brands are a good choice for acne-prone skin, as Lovi rates the routine fit for both Anua and No7 as High. Anua features key ingredients like niacinamide, which may help control skin pigmentation and aging.

Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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