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Anua vs Shu Uemura

Anua and Shu Uemura are distinct skincare lines originating from Korea and Japan, respectively. The Korean brand, founded in 2019, focuses on moisturizers, toners, serums, and cleansers featuring hyaluronic acid, heartleaf, and niacinamide, which best suit oily and acne-prone skin. Meanwhile, the Japanese brand, established in 1967, is deeply loved for its transformative makeup removers and meticulously crafted formulas that suit all skin types best. While both offer thoughtful solutions, they differ in their specific ingredient concentrations and regional heritage.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

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Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

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This page compares some of the most popular Anua and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

Anua or Shu Uemura: which is better?

Anua generally fits a wider variety of skin types than Shu Uemura, as the products on this page offer High or Superior Lovi fit levels for oily, acne-prone, and dry skin. Reviewers frequently note that Anua's brightening serums and soothing toners help improve skin texture, though some users mention a risk of breakouts.

What is the difference between Anua and Shu Uemura?

Anua offers a wide range of products on this page that fit oily, combination, and acne-prone skin well, whereas Shu Uemura features only a single cleansing oil with lower fit levels for those skin types. Both brands list no fragrance in the ingredients of their products on this page.

Which is more affordable, Anua or Shu Uemura?

The products on this page do not list pricing information, so a direct comparison of affordability between Anua and Shu Uemura cannot be made.

Which causes fewer breakouts, Anua or Shu Uemura?

Shu Uemura causes fewer breakouts than Anua, as reviewers often mention breakouts from the products on this page for Anua, while Shu Uemura lists no such breakouts in its reviews. Both brands list no fragrance.

What are the founding years and parent companies of Anua and Shu Uemura?

Anua was founded in 2019 in South Korea and is owned by The Founders Inc., whereas Shu Uemura was founded in 1967 in Japan and has been owned by L'Oréal S.A. since 2003.

How many products are listed for Anua compared to Shu Uemura on the page?

Anua features 24 products on the products on this page, while Shu Uemura lists only 1 cleansing oil.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.