🇬🇧United Kingdom

Shu Uemura vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shu Uemura and No7 are established cosmetic lines representing distinct traditions in beauty care. The Japanese brand founded in 1967 is deeply loved for its transformative makeup removers and meticulously crafted formulas, while the British brand founded in 1935 covers serums, eye products, moisturizers, sunscreens, and more, built around vitamin C, shea butter, and hyaluronic acid. Both options serve different complexions, as the first suits all skin types best with gentle and effective offerings like its cleansing oil for acne-prone skin, whereas the second fits mature skin and dry skin best with targeted treatments such as the Protect & Perfect Intense Advanced Night Cream. They differ primarily in their heritage, core ingredients, and specialized remedies, offering distinct paths to daily skin comfort.

Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

loreal-finance.compitchbook.comen.wikipedia.orgsec.gov

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Shu Uemura and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Shu Uemura vs No7 products

Questions and answers

Shu Uemura or No7: which is better?

No7 offers a much wider range of products that achieve Superior and High fit levels for mature and dry skin, whereas Shu Uemura only provides an Average fit with its single cleansing oil on this page.

What is the difference between Shu Uemura and No7?

Shu Uemura offers a cleansing oil with average to low Lovi fit levels across skin types, whereas No7 features a wide range of serums, creams, and sunscreens with high to average Lovi fit levels for mature skin, dry skin, and skin with dark spots. Additionally, every Shu Uemura product on this page lists no fragrance, while several No7 products contain fragrance.

Which is more affordable, Shu Uemura or No7?

The provided page and facts do not contain pricing information to determine whether Shu Uemura or No7 is more affordable.

Which causes fewer breakouts, Shu Uemura or No7?

No7 features several products on this page with High Lovi fit levels for acne-prone skin, while the cleansing oil from Shu Uemura has a Low fit and a Caution rating for acne-prone skin. Topical products containing ingredients like squalane may sometimes induce inflammatory mediators in skin cells associated with acne vulgaris.

The Journal of Investigative Dermatology, 2006

Which brand is better for mature skin, Shu Uemura or No7?

No7 is better for mature skin because the products on this page achieve a Superior fit for it, whereas Shu Uemura reaches only an Average fit.

Do any Shu Uemura or No7 products contain fragrance?

Every Shu Uemura product on this page lists no fragrance in its ingredients, while No7 includes fragrance in 3 of its 13 products.

Which skin types do the brand-focused routines for No7 best fit?

The brand-focused routines for No7 best fit mature skin, dry skin, and skin with dark spots.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play