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Beauty of Joseon vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and No7 are two skincare brands founded respectively in 2016 and 1935, offering serums, moisturizers, sunscreens, and more. The Korean brand blends niacinamide, glycerin, and hyaluronic acid to suit sensitive skin and skin with dark spots, while the British brand builds its products around vitamin C, shea butter, and hyaluronic acid to fit mature skin and dry skin. Both brands differ in their formulation traditions, yet each provides targeted care for distinct complexions.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Beauty of Joseon and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs No7 products

People Say

Beauty of JoseonNo7
  • Gentle and non-irritating Mostly MentionedOften Mentioned
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't irritate my sensitive skin — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “zero irritation — No7 Pure Retinol Eye Cream”
  • Lightweight texture Often MentionedOften Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Serum”
    • “leaves the skin feeling hydrated and comfortable — No7 Pure Retinol Eye Cream”
  • Radiant glow and smooth skin Sometimes NotedMostly Mentioned
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “skin feels velvety — No7 Pure Retinol”
    • “healthier glow — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
  • Deep hydration and moisture Often MentionedOften Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “dryness eradicated immediately — No7 Protect & Perfect Intense Advanced Night Cream”
  • Gentle exfoliation and texture improvement Sometimes NotedOften Mentioned
    • “leaves my eye area soft and wrinkle free — No7 Pure Retinol Eye Cream”
    • “Skin looks smoother — No7 Future Renew Damage Reversal Night Cream”
    • “sweeps away dead cells — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “skin feels baby soft — Beauty of Joseon Apricot Blossom Peeling Gel”
  • Unique texture Often MentionedNot noted
    • “thick but absorbs quickly — Beauty of Joseon Glow Serum”
    • “melts like butter — Beauty of Joseon Radiance Cleansing Balm”
    • “light gel with a slight lather — Beauty of Joseon Green Plum Refreshing Cleanser”
  • Scent and fragrance issues Often MentionedSometimes Noted
    • “Too much fragrance — No7 Future Renew Damage Reversal Night Cream”
    • “overpowering — No7 Protect & Perfect Intense Advanced Night Cream”
    • “Scent is overpowering — No7 Protect & Perfect Intense Advanced Day Cream”
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
  • No visible changes or results Rarely NotedOften Mentioned
    • “did nothing for my hyperpigmentation — Beauty of Joseon Glow Serum”
    • “saw no difference — Beauty of Joseon Ginseng Essence Water”
    • “result is not very long lasting — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”
  • Packaging and size issues Sometimes NotedSometimes Noted
    • “dropper doesn't reach the bottom — Beauty of Joseon Glow Serum”
    • “Hate dipping my fingers in the jar — Beauty of Joseon Dynasty Cream”
    • “one pump is too much — Beauty of Joseon Revive Eye Serum”
    • “Runs out quickly (2-3 weeks) — No7 Future Renew Damage Reversal Serum”

Beauty of Joseon vs No7 routines for dry skin

See multi-brand routine · 98% fit

Beauty of Joseon vs No7 routines for oily skin

See multi-brand routine · 95% fit

Beauty of Joseon vs No7 routines for combination skin

See multi-brand routine · 94% fit

Questions and answers

Beauty of Joseon or No7: which is better?

Beauty of Joseon is better for gentle, fragrance-free care and sensitive skin, while No7 has superior routines for mature skin and targeted anti-aging. Niacinamide helps reduce pigmentation in both brands, and retinol helps stimulate collagen accumulation in mature skin.

The British Journal of Dermatology, 2002The Journal of Investigative Dermatology, 2000

What is the difference between Beauty of Joseon and No7?

Beauty of Joseon leans toward gentle and fragrance-free formulas with key ingredients like niacinamide, ginseng, and hyaluronic acid, whereas No7 focuses on anti-aging solutions featuring retinol and vitamin C. Beauty of Joseon rates as a High fit for dry skin, while No7 achieves a Superior fit for mature skin.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or No7 for dry skin?

For dry skin, No7 has a Superior routine fit, while Beauty of Joseon has a High routine fit on this page. No7 helps with anti-aging and line reduction, whereas Beauty of Joseon helps with deep hydration and moisturization.

Beauty of Joseon or No7: which moisturizer is better?

Both Beauty of Joseon and No7 offer effective moisturizers, with Beauty of Joseon being well-suited for sensitive skin and No7 achieving a Superior fit level for mature skin with products like the Protect & Perfect Intense Advanced Night Cream. Niacinamide, a key ingredient in formulas from both brands, may help reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Which is more affordable, Beauty of Joseon or No7?

This page does not contain pricing information, so a comparison of affordability between Beauty of Joseon and No7 cannot be made.

Which brand has more fragrance-free products, Beauty of Joseon or No7?

Beauty of Joseon has more fragrance-free products on this page, as every single product from the brand lists no fragrance in its ingredients. In contrast, 10 out of 13 No7 products on this page list no fragrance, while three contain it.

Beauty of Joseon or No7 for oily skin?

Both Beauty of Joseon and No7 fit oily skin with a High level. Reviewers state that the products on this page for both brands offer lightweight and fast-absorbing textures.

Beauty of Joseon or No7: which sunscreen is better?

Beauty of Joseon offers Relief Sun: Rice + Probiotics, which has a High fit for dry skin, skin with dark spots, sensitive skin, oily acne-prone skin, dry sensitive skin, oily skin, and combination skin, whereas No7 features sunscreen products on this page that may help with mature skin and skin with dark spots.

Beauty of Joseon or No7 for sensitive skin?

For sensitive skin, Beauty of Joseon and No7 both have a High Lovi fit level on this page. Reviewers note that Beauty of Joseon does better for gentle and non-irritating formulas, while No7 has more frequent scent and fragrance issues.

Beauty of Joseon or No7 for acne-prone skin?

Both Beauty of Joseon and No7 fit acne-prone skin well, with Lovi giving the products on this page a High fit level for this skin type.

Beauty of Joseon or No7 for mature skin?

For mature skin, No7 is a better choice because Lovi rates its routine as Superior compared to Beauty of Joseon which is rated Average. No7 features ingredients like retinol that help stimulate collagen accumulation and improve the signs of naturally aged skin.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Beauty of Joseon or No7 for skin with dark spots?

Both Beauty of Joseon and No7 provide products on this page that fit skin with dark spots well, achieving a High level on Lovi. Ingredients like niacinamide found in both brands help reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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