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Shu Uemura vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shu Uemura and No7 are established cosmetic lines from Japan and Britain, respectively. Shu Uemura is deeply loved for its transformative makeup removers and meticulously crafted formulas, while the British brand offers serums, eye products, moisturizers, sunscreens, and more, built around vitamin c, shea butter, and hyaluronic acid. The Japanese brand suits all skin types best, owing to its gentle and effective nature, whereas the other brand fits dry skin and mature skin best. Both differ primarily in their specific target concerns, as the cleansing oil from the first brand is ideal for acne-prone skin, while specific eye and night creams from the second brand address dark spots and mature skin.

Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

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No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Shu Uemura and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Shu Uemura vs No7 products

Questions and answers

Shu Uemura or No7: which is better?

No7 is better suited for most skin concerns because the products on this page offer a wide variety of high fit levels across multiple skin types, featuring key ingredients like Niacinamide and Vitamin C.

The British Journal of Dermatology, 2002Antioxidants, 2021

What is the difference between Shu Uemura and No7?

Shu Uemura is represented by a single cleansing oil on this page, whereas No7 offers a wide variety of serums, moisturisers, and eye products that fit dry, mature, and sensitive skin best.

Which is more affordable, Shu Uemura or No7?

The provided page facts and studies do not contain pricing information, so it is not possible to determine whether Shu Uemura or No7 is more affordable.

Which of the two brands has a longer history, Shu Uemura or No7?

No7 has a longer history, having been founded in the United Kingdom in 1935, whereas Shu Uemura was founded in Japan in 1967.

Do either Shu Uemura or No7 products contain fragrance?

Every product on the Shu Uemura page lists no fragrance in its ingredients. In contrast, 10 of the 13 No7 products on this page list no fragrance, while Future Renew Damage Reversal Night Cream, Lift & Luminate Day Cream, and Protect & Perfect Intense Advanced Day Cream contain fragrance.

What are some key ingredients found across No7 products?

The key ingredients found across No7 products on this page include Vitamin C, Shea butter, Hyaluronic acid, and Niacinamide.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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