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Shu Uemura vs No7

Shu Uemura and No7 are established cosmetic lines representing distinct traditions in beauty care. The Japanese brand founded in 1967 is deeply loved for its transformative makeup removers and meticulously crafted formulas, while the British brand founded in 1935 covers serums, eye products, moisturizers, sunscreens, and more, built around vitamin C, shea butter, and hyaluronic acid. Both options serve different complexions, as the first suits all skin types best with gentle and effective offerings like its cleansing oil for acne-prone skin, whereas the second fits mature skin and dry skin best with targeted treatments such as the Protect & Perfect Intense Advanced Night Cream. They differ primarily in their heritage, core ingredients, and specialized remedies, offering distinct paths to daily skin comfort.

Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

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No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

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This page compares some of the most popular Shu Uemura and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

Shu Uemura or No7: which is better?

No7 offers a much wider range of products that achieve a Superior or High Lovi fit for mature, dry, and sensitive skin types. In contrast, the cleansing oil from Shu Uemura achieves only an Average or Low Lovi fit across these same skin types.

What is the difference between Shu Uemura and No7?

Shu Uemura is a Japanese brand founded in 1967 and owned by L'Oréal, offering cleansing oils on this page with Average fit levels for dry and sensitive skin. In contrast, No7 is a British brand founded in 1935 and owned by Sycamore Partners, featuring a wide range of serums and creams where Lovi rates its Protect & Perfect Intense Advanced Night Cream and Restore & Renew Multi Action Eye Cream as having a Superior fit for mature skin.

Which is more affordable, Shu Uemura or No7?

The provided page facts do not contain pricing information, so neither Shu Uemura nor No7 can be identified as more affordable.

Which causes fewer breakouts, Shu Uemura or No7?

Shu Uemura products on this page receive a Low fit for acne-prone skin, while No7 products on this page generally achieve an Average or High fit for acne-prone skin.

Between Shu Uemura and No7, which brand offers fragrance-free products?

Both brands offer products without added fragrance, as every Shu Uemura item on this page lists no fragrance, and 10 of the 13 No7 products on this page are also fragrance-free.

How do the founding countries and parent companies of Shu Uemura and No7 compare?

Shu Uemura was founded in 1967 in Japan and has been owned by L'Oréal S.A. since 2003, whereas No7 was founded in 1935 in the United Kingdom and is owned by Sycamore Partners starting in 2025.

Which No7 products achieve a superior or high fit level for mature skin?

For mature skin, No7 Protect & Perfect Intense Advanced Night Cream and Restore & Renew Multi Action Eye Cream achieve a Superior Lovi fit level on this page. Several other products, including Restore & Renew Serum and Pure Retinol Eye Cream, reach a High fit level for mature skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.