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The Ordinary vs Shu Uemura

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and Shu Uemura are distinct skincare lines created to support varying complexions through thoughtful, science-backed formulations. Canadian-born The Ordinary centers on targeted serums, moisturizers, cleansers, and toners featuring hyaluronic acid, glycerin, and squalane, making it particularly well-suited for dry and dry sensitive skin. Meanwhile, Japanese legacy house Shu Uemura is deeply loved for its transformative makeup removers and meticulously crafted formulas that suit all skin types best due to their gentle and effective nature. While both brands maintain skin comfort, the former relies on individual active ingredients like niacinamide, mandelic acid, and lactic acid to address specific concerns, whereas the latter utilizes balanced cleansing oils ideal for acne-prone skin.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

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This page compares some of the most popular The Ordinary and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs Shu Uemura products

Questions and answers

The Ordinary or Shu Uemura: which is better?

The Ordinary offers a much larger selection of products on this page and achieves High or Superior Lovi fit levels across multiple skin types, whereas Shu Uemura provides only a single cleansing oil with lower fit ratings. Reviewers frequently praise the products on this page for being affordable and effective at smoothing texture and fading dark spots.

What is the difference between The Ordinary and Shu Uemura?

The products on this page for The Ordinary offer a wide variety of affordable serums, cleansers, and treatments with high fit levels for dry and oily skin, whereas Shu Uemura features only a single cleansing oil with lower fit ratings for many skin types.

Which is more affordable, The Ordinary or Shu Uemura?

The products on this page from The Ordinary are often noted by reviewers as affordable and offering great value. Shu Uemura does not have similar affordability feedback mentioned on this page.

What are the founding years and countries of origin for The Ordinary and Shu Uemura?

The Ordinary was founded in 2016 in Canada, while Shu Uemura was founded in 1967 in Japan.

Which parent companies currently own The Ordinary and Shu Uemura, and when were they acquired?

The Ordinary is owned by The Estée Lauder Companies Inc. after being acquired in 2021, and Shu Uemura is owned by L'Oréal S.A. after being acquired in 2003.

Do any products from The Ordinary or Shu Uemura contain fragrance in their ingredients?

Every product on this page from both The Ordinary and Shu Uemura lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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