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Shu Uemura vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shu Uemura and No7 are established cosmetic lines representing distinct traditions in beauty care. The Japanese brand founded in 1967 is deeply loved for its transformative makeup removers and meticulously crafted formulas, while the British brand founded in 1935 covers serums, eye products, moisturizers, sunscreens, and more, built around vitamin C, shea butter, and hyaluronic acid. Both options serve different complexions, as the first suits all skin types best with gentle and effective offerings like its cleansing oil for acne-prone skin, whereas the second fits mature skin and dry skin best with targeted treatments such as the Protect & Perfect Intense Advanced Night Cream. They differ primarily in their heritage, core ingredients, and specialized remedies, offering distinct paths to daily skin comfort.

Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

loreal-finance.compitchbook.comen.wikipedia.orgsec.gov

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Shu Uemura and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Shu Uemura vs No7 products

Questions and answers

Shu Uemura or No7: which is better?

No7 offers a much wider range of products on this page that achieve Superior and High fit levels across various skin types, including mature, dry, and sensitive skin, compared to Shu Uemura which only features a cleansing oil with Average to Caution fits. Additionally, No7 formulas feature key ingredients like niacinamide, which may help reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

What is the difference between Shu Uemura and No7?

No7 offers a wide range of products on this page fitting mature, dry, and sensitive skin best with key ingredients like vitamin C and hyaluronic acid, whereas Shu Uemura features only a cleansing oil on this page with average to low fits across most skin types.

Dermatologic Therapy, 2022Journal of Cosmetic Dermatology, 2020

Which is more affordable, Shu Uemura or No7?

I am sorry, but the provided page facts and studies do not contain pricing information to determine whether Shu Uemura or No7 is more affordable.

Which causes fewer breakouts, Shu Uemura or No7?

No7 has products on this page rated with a High fit for acne-prone and oily acne-prone skin, whereas the Shu Uemura cleansing oil is rated Low or Caution for those skin types. Squalane, a key ingredient, may induce inflammatory mediators in keratinocytes that can play a role in acne vulgaris.

The Journal of Investigative Dermatology, 2006

Which brand offers fragrance-free products, Shu Uemura or No7?

Both brands offer fragrance-free products, as every cleansing oil on the Shu Uemura page lists no fragrance, and 10 of the 13 products on the No7 page are also fragrance-free.

Which skin types does No7 fit best according to its brand-focused routines?

According to its brand-focused routines, No7 fits mature skin, dry skin, and sensitive skin best.

What are some of the key ingredients used across No7 products?

No7 features Vitamin C, Shea butter, Hyaluronic acid, and Niacinamide as key ingredients across the products on this page. Topical hyaluronic acid helps improve skin quality and signs of skin aging.

Dermatologic Therapy, 2022The British Journal of Dermatology, 2002

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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