🇳🇱Netherlands

Shiseido vs facefacts

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shiseido and facefacts are skincare brands originating from Japan and Britain, respectively. The Japanese house offers thoughtfully formulated moisturizers, cleansers, sunscreens, and serums using glycerin, which suits sensitive and mature skin best. Meanwhile, the British label provides nourishing cleansers and targeted formulas that suit dry, normal, and combination skin. They differ primarily in their founding heritage, targeted skin types, and specific product assortments.

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

facefacts is a British skincare brand founded in 2019 and owned by Brand Masters B.V. since 2026.

facefacts.me

This page compares some of the most popular Shiseido and facefacts products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Shiseido vs facefacts products

Questions and answers

Shiseido or facefacts: which is better?

Shiseido offers a wide variety of skincare products that Lovi rates as having High or Superior fit levels for mature and sensitive skin types, whereas facefacts only features a single gentle cleanser on this page. Shiseido products often include hyaluronic acid, which helps improve skin quality and signs of aging.

Dermatologic Therapy, 2022

What is the difference between Shiseido and facefacts?

Shiseido is an established Japanese brand offering a wide range of products with luxurious textures and strong fragrances, whereas facefacts is a newer UK-based brand featuring a fragrance-free gentle cleanser on this page. Shiseido fits sensitive and mature skin best, while the products on this page help provide deep hydration.

Shiseido or facefacts: which cleanser is better?

When comparing cleansers, facefacts offers options like its Hydrating Gentle Cleanser that has a High Lovi fit for dry and sensitive skin, whereas Shiseido cleansers on this page often have lower fit levels for those skin types and frequently include fragrance.

Which is more affordable, Shiseido or facefacts?

Facefacts is more affordable compared to Shiseido, as reviewers note that Shiseido has a high price point.

Which causes fewer breakouts, Shiseido or facefacts?

The products on this page by facefacts feature a hydrating gentle cleanser that has a high Lovi fit for acne-prone skin, while Shiseido includes various products with lower or warning fit levels for acne-prone skin alongside reports of potential skin irritation.

How does the founding year and origin country compare between Shiseido and facefacts?

Shiseido was founded in 1872 in Japan, whereas facefacts was founded much later in 2019 in the United Kingdom.

Which brand has more fragrance-free options, Shiseido or facefacts?

Facefacts offers fragrance-free options across its range, whereas only some Shiseido products on this page list no fragrance.

What do reviewers commonly report as negatives for Shiseido products?

Reviewers commonly report negatives for Shiseido products on this page such as a high price point and strong fragrance, along with sometimes noting skin irritation and packaging issues.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play