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Shiseido vs facefacts

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shiseido and facefacts are skincare brands originating from Japan and Britain, respectively. The Japanese house offers thoughtfully formulated moisturizers, cleansers, sunscreens, and serums using glycerin, which suits sensitive and mature skin best. Meanwhile, the British label provides nourishing cleansers and targeted formulas that suit dry, normal, and combination skin. They differ primarily in their founding heritage, targeted skin types, and specific product assortments.

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

facefacts is a British skincare brand founded in 2019 and owned by Brand Masters B.V. since 2026.

facefacts.me

This page compares some of the most popular Shiseido and facefacts products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Shiseido vs facefacts products

Questions and answers

Shiseido or facefacts: which is better?

Shiseido offers a much wider range of products on this page and tends to fit sensitive and mature skin well, whereas facefacts features just a single cleanser that is well-suited for dry, sensitive, and acne-prone skin. Shiseido products on this page frequently include hyaluronic acid to help maintain skin hydration.

Dermatologic Therapy, 2022

What is the difference between Shiseido and facefacts?

Shiseido offers a wide range of products featuring key ingredients like glycerin and hyaluronic acid that fit sensitive and mature skin best, whereas facefacts provides a fragrance-free gentle cleanser that helps with dry and acne-prone skin.

Dermatologic Therapy, 2022

Shiseido or facefacts: which cleanser is better?

For cleansing, facefacts provides a high Lovi fit for dry, sensitive, and acne-prone skin with its fragrance-free Hydrating Gentle Cleanser, whereas Shiseido offers a wide range of cleansers on this page that mostly mention strong fragrance alongside deep-cleansing benefits.

Which is more affordable, Shiseido or facefacts?

Facefacts is more affordable compared to Shiseido, which reviewers note has a high price point.

Which causes fewer breakouts, Shiseido or facefacts?

The products on this page from facefacts are likely to cause fewer breakouts because its hydrating gentle cleanser has a high Lovi fit for acne-prone skin, whereas Shiseido has a high price point and strong fragrance that sometimes note skin irritation.

How does the founding year and origin country compare between Shiseido and facefacts?

Shiseido was founded in Japan in 1872, whereas facefacts was founded in the United Kingdom much later, in 2019.

Which brand has more products that are free from fragrance according to their page details?

Shiseido has more fragrance-free products on this page, with five options compared to facefacts, which has only one. However, most Shiseido products on the page include fragrance.

What are the most commonly mentioned positive and negative review points for Shiseido?

Reviewers of Shiseido most frequently mention deep hydration and deep-cleansing, efficient cleansers as positive points. On the negative side, shoppers commonly point out a high price point and strong fragrance across the products on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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