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Beauty of Joseon vs facefacts

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and facefacts are skincare brands that offer thoughtfully crafted products for daily routines. The former is a Korean brand known for serums, masks, moisturizers, and sunscreens blending niacinamide, glycerin, and hyaluronic acid, while the latter is a British brand celebrated for nourishing cleansers and targeted formulas. Beauty of Joseon suits sensitive skin and skin with dark spots best, whereas facefacts suits dry, normal, and combination skin. They differ primarily in their geographical origins, proprietary ingredients, and the specific complexions they target.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

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facefacts is a British skincare brand founded in 2019 and owned by Brand Masters B.V. since 2026.

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This page compares some of the most popular Beauty of Joseon and facefacts products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs facefacts products

Questions and answers

Beauty of Joseon or facefacts: which is better?

Beauty of Joseon offers a much broader selection of products on this page compared to facefacts, covering various skin types and routines with Lovi fit levels ranging up to Superior. Meanwhile, facefacts features only a single cleanser.

What is the difference between Beauty of Joseon and facefacts?

Beauty of Joseon offers a wide variety of skincare products on this page tailored to multiple skin types, whereas facefacts features just a single cleanser. Beauty of Joseon is best suited for sensitive skin, skin with dark spots, and dry sensitive skin.

Beauty of Joseon or facefacts: which cleanser is better?

When comparing cleansers between the products on this page, Beauty of Joseon offers options like the Green Plum Refreshing Cleanser that Lovi rates as High for dry skin, whereas facefacts has the Hydrating Gentle Cleanser which also achieves a High fit for dry skin. Shoppers often mention that Beauty of Joseon provides gentle formulas, while facefacts provides a dedicated gentle option for dry and sensitive skin types.

Which is more affordable, Beauty of Joseon or facefacts?

The products on this page do not include pricing information, so a comparison of affordability cannot be made between Beauty of Joseon and facefacts.

Which causes fewer breakouts, Beauty of Joseon or facefacts?

Comparing breakout concerns between the two brands is difficult because facefacts features only a single cleanser on this page, whereas Beauty of Joseon offers a wide range of products where reviewers sometimes note breakouts and acne. However, the products on this page for Beauty of Joseon include key ingredients like niacinamide and green tea extracts, which may help control blemishes.

The British Journal of Dermatology, 2002The Journal of Investigative Dermatology, 2013

Which brand has been established longer, Beauty of Joseon or facefacts?

Beauty of Joseon has been established longer, having been founded in South Korea in 2016, whereas facefacts was founded in the United Kingdom in 2019.

Which brand has more products listed on the page, Beauty of Joseon or facefacts?

Beauty of Joseon has significantly more products listed on this page than facefacts, offering a wide variety of cleansers, serums, and masks. Meanwhile, facefacts currently features only a single product on the page.

Which brand offers a cleansing balm among its products?

Beauty of Joseon offers a cleansing balm among the products on this page, specifically the Radiance Cleansing Balm. Meanwhile, facefacts features only a single hydrating cleanser on its page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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