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Shiseido vs facefacts

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shiseido and facefacts are skincare brands originating from Japan and Britain, respectively. The Japanese house offers thoughtfully formulated moisturizers, cleansers, sunscreens, and serums using glycerin, which suits sensitive and mature skin best. Meanwhile, the British label provides nourishing cleansers and targeted formulas that suit dry, normal, and combination skin. They differ primarily in their founding heritage, targeted skin types, and specific product assortments.

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

facefacts is a British skincare brand founded in 2019 and owned by Brand Masters B.V. since 2026.

facefacts.me

This page compares some of the most popular Shiseido and facefacts products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Shiseido vs facefacts products

Questions and answers

Shiseido or facefacts: which is better?

Shiseido offers a much wider variety of products on this page with high Lovi fit levels for sensitive and mature skin, while facefacts features only a single hydrating cleanser. However, reviewers note that Shiseido products often come with a high price point and strong fragrance, whereas every facefacts product on this page lists no fragrance.

What is the difference between Shiseido and facefacts?

Shiseido is a Japanese brand founded in 1872 offering a wide range of products with active ingredients like hyaluronic acid, whereas facefacts is a UK brand founded in 2019 with fragrance-free formulations. Lovi rates Shiseido's products as having varying fit levels across multiple skin types, while facefacts features cleansers like the Hydrating Gentle Cleanser with High fit for dry and sensitive skin.

Dermatologic Therapy, 2022

Shiseido or facefacts: which cleanser is better?

Shiseido offers a wider range of cleansers on this page with varying Lovi fit levels, such as the Deep Cleansing Foam which has a High fit for oily skin. Meanwhile, the facefacts Hydrating Gentle Cleanser has a High fit for dry, sensitive, acne-prone, and mature skin.

Which is more affordable, Shiseido or facefacts?

Shiseido is generally much more expensive, whereas facefacts offers budget-friendly skincare products on this page. Reviewers note that Shiseido has a high price point.

Which causes fewer breakouts, Shiseido or facefacts?

Facefacts features a single product on this page that has a high Lovi fit for acne-prone skin. Shiseido has several products on this page that fit acne-prone skin well, but its range also includes items with warning levels.

How does the country of origin and founding year compare between Shiseido and facefacts?

Shiseido was founded in Japan in 1872, whereas facefacts was founded in the United Kingdom in 2019. This means Shiseido is the much older and Japanese-based brand compared to the newer UK-based facefacts.

Which brand has more products that are fragrance-free, Shiseido or facefacts?

Shiseido has more fragrance-free products on this page since 5 of its 20 products list no fragrance, whereas every facefacts product on this page lists no fragrance.

What are the most commonly mentioned pros and cons of Shiseido according to reviewers?

Reviewers mostly mention deep hydration and deep-cleansing and efficient cleansers as pros of Shiseido. On the other hand, the high price point and strong fragrance are noted as the most common cons.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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