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Shiseido vs facefacts

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shiseido and facefacts are skincare brands originating from Japan and Britain, respectively. The Japanese house offers thoughtfully formulated moisturizers, cleansers, sunscreens, and serums using glycerin, which suits sensitive and mature skin best. Meanwhile, the British label provides nourishing cleansers and targeted formulas that suit dry, normal, and combination skin. They differ primarily in their founding heritage, targeted skin types, and specific product assortments.

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

facefacts is a British skincare brand founded in 2019 and owned by Brand Masters B.V. since 2026.

facefacts.me

This page compares some of the most popular Shiseido and facefacts products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Shiseido vs facefacts products

Questions and answers

Shiseido or facefacts: which is better?

Shiseido and facefacts serve different needs, as Shiseido offers a wide range of luxury skincare items with formulas containing glycerin and hyaluronic acid, while facefacts focuses on fragrance-free options like its Hydrating Gentle Cleanser. For dry skin, Lovi rates facefacts as having a High fit, whereas Shiseido products on this page vary from High to Warning.

Dermatologic Therapy, 2022

What is the difference between Shiseido and facefacts?

Shiseido is a Japanese brand founded in 1872 with a large range of products on this page, whereas facefacts is a UK-based brand founded in 2019 that features only one product on this page, the Hydrating Gentle Cleanser. Shiseido products on this page frequently include fragrance, while every facefacts product on this page lists no fragrance.

Shiseido or facefacts: which cleanser is better?

Shiseido offers a wide range of cleansers with varying Lovi fit levels, such as the Deep Cleansing Foam which has a High fit for oily skin, whereas facefacts features the Hydrating Gentle Cleanser, which has a High fit for dry, sensitive, acne-prone, and mature skin.

Which is more affordable, Shiseido or facefacts?

Reviews note a high price point for Shiseido, whereas the products on this page for facefacts offer a more budget-friendly alternative.

Which causes fewer breakouts, Shiseido or facefacts?

Facefacts features products on this page that generally fit acne-prone skin well with its Hydrating Gentle Cleanser, whereas Shiseido includes several items like the Complete Cleansing Microfoam that show a low Lovi fit for acne-prone skin.

Which brand has been around longer, Shiseido or facefacts?

Shiseido has been around much longer, having been founded in Japan in 1872, whereas facefacts was founded in the United Kingdom in 2019.

Do all facefacts products have no fragrance compared to Shiseido?

Yes, every facefacts product on this page lists no fragrance, whereas 15 out of 20 Shiseido products on this page include fragrance.

What are the main key ingredients found across Shiseido products?

The main key ingredients found across the Shiseido products on this page are glycerin and hyaluronic acid. Topical hyaluronic acid helps improve skin quality and signs of skin aging.

Dermatologic Therapy, 2022

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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