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Shiseido vs facefacts

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shiseido and facefacts are skincare brands originating from Japan and Britain, respectively. The Japanese house offers thoughtfully formulated moisturizers, cleansers, sunscreens, and serums using glycerin, which suits sensitive and mature skin best. Meanwhile, the British label provides nourishing cleansers and targeted formulas that suit dry, normal, and combination skin. They differ primarily in their founding heritage, targeted skin types, and specific product assortments.

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

facefacts is a British skincare brand founded in 2019 and owned by Brand Masters B.V. since 2026.

facefacts.me

This page compares some of the most popular Shiseido and facefacts products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Shiseido vs facefacts products

Questions and answers

Shiseido or facefacts: which is better?

Shiseido offers a much wider range of products with various Lovi fit levels for different skin types, whereas facefacts features only a single hydrating cleanser on this page. Reviewers mention that Shiseido products provide deep hydration and firming benefits, though they often come with a high price point and strong fragrance.

What is the difference between Shiseido and facefacts?

Shiseido is a Japanese brand founded in 1872 with a wide range of products on this page featuring key ingredients like glycerin and hyaluronic acid, whereas facefacts is a UK brand founded in 2019 that offers a fragrance-free Hydrating Gentle Cleanser.

Shiseido or facefacts: which cleanser is better?

Shiseido offers multiple cleansers on this page, with Deep Cleansing Foam achieving a High Lovi fit for oily and combination skin, while facefacts provides Hydrating Gentle Cleanser, which has a High Lovi fit for dry, sensitive, acne-prone, and mature skin. Reviewers note that Shiseido cleansers provide deep-cleansing and efficient results, though the products on this page often feature strong fragrances.

Which is more affordable, Shiseido or facefacts?

Reviews note that Shiseido products on this page have a high price point. In contrast, facefacts is a newer and more budget-friendly brand.

Which causes fewer breakouts, Shiseido or facefacts?

Facefacts features products on this page that are a high fit for acne-prone skin, whereas Shiseido has a wide range with varying acne-prone fit levels, though the products on this page often use heavier textures that may sometimes cause skin irritation. Topical hyaluronic acid helps maintain skin quality and hydration across both brands.

Dermatologic Therapy, 2022

Which brand has been around longer, Shiseido or facefacts?

Shiseido is the older brand, having been founded in Japan in 1872, whereas facefacts was founded in the United Kingdom in 2019.

Do Shiseido products contain fragrance, and does facefacts fragrance-free?

Shiseido products on this page often contain fragrance, with fifteen out of twenty items listing it, whereas facefacts is completely fragrance-free since every product on this page lists no fragrance.

What are the main skin types that Shiseido fits best according to its routines?

According to its brand-focused routines, Shiseido fits sensitive skin, mature skin, and skin with dark spots best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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