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Shiseido vs facefacts

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shiseido and facefacts are skincare brands originating from Japan and Britain, respectively. The Japanese house offers thoughtfully formulated moisturizers, cleansers, sunscreens, and serums using glycerin, which suits sensitive and mature skin best. Meanwhile, the British label provides nourishing cleansers and targeted formulas that suit dry, normal, and combination skin. They differ primarily in their founding heritage, targeted skin types, and specific product assortments.

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

facefacts is a British skincare brand founded in 2019 and owned by Brand Masters B.V. since 2026.

facefacts.me

This page compares some of the most popular Shiseido and facefacts products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Shiseido vs facefacts products

Questions and answers

Shiseido or facefacts: which is better?

Shiseido offers a much wider variety of skincare products on this page compared to facefacts, which only features a single cleanser. Lovi rates Shiseido with Superior fit levels for mature and sensitive skin on several items, while facefacts provides a fragrance-free option for dry and sensitive skin.

What is the difference between Shiseido and facefacts?

Shiseido is a Japanese brand founded in 1872 with a large range of products on this page, while facefacts is a newer UK brand founded in 2019 that features just one cleanser on this page. Shiseido products on this page often contain fragrance and key ingredients like glycerin and hyaluronic acid, whereas the facefacts cleanser lists no fragrance. Hyaluronic acid helps improve skin quality and signs of skin aging.

Dermatologic Therapy, 2022

Shiseido or facefacts: which cleanser is better?

When comparing cleansers, the products on this page show that Shiseido offers options with varying Lovi fits depending on your skin type, while facefacts features the Hydrating Gentle Cleanser which has a High Lovi fit for dry, sensitive, acne-prone, and mature skin.

Which is more affordable, Shiseido or facefacts?

Facefacts offers budget-friendly skincare options, whereas Shiseido is known for a high price point across the products on this page.

Which causes fewer breakouts, Shiseido or facefacts?

Facefacts may cause fewer breakouts than Shiseido because the products on this page for facefacts have no fragrance, whereas most Shiseido products contain fragrance that sometimes causes skin irritation. Additionally, facefacts lists a high fit for acne-prone skin.

How does the founding year and country of origin compare between Shiseido and facefacts?

Shiseido was founded in 1872 in Japan, whereas facefacts was founded much later in 2019 in the United Kingdom. This means Shiseido has a much longer heritage in the beauty industry compared to the newer facefacts brand.

Which brand offers more fragrance-free products, Shiseido or facefacts?

Facefacts offers only fragrance-free products on this page, whereas only 5 of Shiseido's 20 products list no fragrance. Shoppers with sensitive skin may prefer facefacts for this reason.

What are the main skin types that Shiseido fits best according to its brand-focused routines?

According to its brand-focused routines, Shiseido fits sensitive skin, mature skin, and skin with dark spots best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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