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The Ordinary vs facefacts

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and facefacts are accessible skincare brands offering diverse formulas for daily routines. The Canadian line features serums, moisturizers, cleansers, toners, and more, built around hyaluronic acid, glycerin, and squalane, while the British brand is loved for its nourishing cleansers and targeted formulas. The former suits dry sensitive skin and dry skin best, whereas both the former and the latter suit dry, normal, and combination skin best. They differ primarily in their ingredient focus, with the first utilizing specialized acids and hydrators and the second maintaining the natural moisture balance.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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facefacts is a British skincare brand founded in 2019 and owned by Brand Masters B.V. since 2026.

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This page compares some of the most popular The Ordinary and facefacts products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs facefacts products

Questions and answers

The Ordinary or facefacts: which is better?

The Ordinary offers a much larger selection of products that achieve High or Superior Lovi fit levels across skin types, whereas facefacts features only one cleanser on this page. Reviewers often praise The Ordinary for its affordable and great value serums that help smooth texture and clear acne.

What is the difference between The Ordinary and facefacts?

The Ordinary offers a large range of products featuring active ingredients for various skin concerns and fits best for dry skin, dry sensitive skin, and oily skin, while facefacts features only one cleanser on this page. Both brands offer products with no fragrance in their ingredients.

The Ordinary or facefacts: which cleanser is better?

The Ordinary offers a wider range of cleansers with varying Lovi fit levels, such as the Glucoside Foaming Cleanser which has a High fit for oily, combination, dry, and sensitive skin. In comparison, facefacts features only one cleanser on this page, the Hydrating Gentle Cleanser, which has a High fit for dry, sensitive, acne-prone, and dry sensitive skin.

Which is more affordable, The Ordinary or facefacts?

The products on this page for The Ordinary are frequently noted by reviewers as affordable and offering great value. By contrast, facefacts does not have enough reviewer feedback on the page to make a pricing comparison.

Which causes fewer breakouts, The Ordinary or facefacts?

The products on this page for The Ordinary offer High to Superior Lovi fit levels for acne-prone skin across many serums and cleansers, whereas facefacts has just one cleanser listed, which has a High Lovi fit for acne-prone skin.

When were The Ordinary and facefacts founded?

The Ordinary was founded in 2016 in Canada, while facefacts was founded in 2019 in the United Kingdom.

Which company owns The Ordinary?

The Ordinary is owned by The Estée Lauder Companies Inc.

What are the key ingredients across The Ordinary products?

The products on this page for The Ordinary feature hyaluronic acid, glycerin, and squalane as their key ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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