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Shiseido vs facefacts

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shiseido and facefacts are skincare brands offering thoughtful products for diverse routines. The Japanese brand is known for moisturizers, cleansers, sunscreens, and serums formulated with glycerin, while the British brand is loved for nourishing cleansers and targeted formulas. The former suits mature skin and skin with dark spots best, whereas the latter suits dry, normal, and combination skin best. They differ primarily in their heritage, foundational ingredients, and the specific concerns and skin types their selections target.

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

facefacts is a British skincare brand founded in 2019 and owned by Brand Masters B.V. since 2026.

facefacts.me

This page compares some of the most popular Shiseido and facefacts products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Shiseido vs facefacts products

Questions and answers

Shiseido or facefacts: which is better?

Shiseido and facefacts serve different needs, with Shiseido offering a wide range of luxurious skincare while facefacts provides a single fragrance-free option for sensitive or dry skin. Sodium hyaluronate in these products helps improve skin quality and signs of skin aging.

Dermatologic Therapy, 2022

What is the difference between Shiseido and facefacts?

Shiseido is a Japanese brand founded in 1872 that offers a wide range of products with various Lovi fit levels, whereas facefacts is a UK brand founded in 2019 with just one product on this page. Reviewers note that Shiseido products often feature strong fragrances, while every product on the facefacts page lists no fragrance.

Shiseido or facefacts: which cleanser is better?

When comparing cleansers, the products on this page for Shiseido include options like the Deep Cleansing Foam which has a High Lovi fit for oily and combination skin, while facefacts offers the Hydrating Gentle Cleanser which achieves a High Lovi fit for dry, sensitive, acne-prone, and mature skin.

Which is more affordable, Shiseido or facefacts?

Shiseido is known for a high price point among the products on this page, whereas facefacts offers budget-friendly options. Reviewers often mention Shiseido's high cost, while facefacts provides affordable everyday skincare.

Which causes fewer breakouts, Shiseido or facefacts?

Facefacts may cause fewer breakouts than Shiseido because the products on this page for facefacts are fragrance-free, whereas most Shiseido products on this page contain fragrance and some users note skin irritation.

Between Shiseido and facefacts, which brand offers fragrance-free products?

Between Shiseido and facefacts, facefacts offers fragrance-free products as every product on this page lists no fragrance, whereas Shiseido has fragrance in the majority of its products on this page.

How does the founding year and country of origin compare between Shiseido and facefacts?

Shiseido was founded in Japan in 1872, whereas facefacts was founded in the United Kingdom much later, in 2019.

Which brand has a wider variety of products listed on the page for mature skin?

Shiseido has a much wider variety of products listed on this page for mature skin, whereas facefacts only features a single cleanser. Lovi rates the products on this page from Shiseido as having a High to Superior fit for mature skin in several cases.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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