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Shiseido vs facefacts

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shiseido and facefacts are skincare brands originating from Japan and Britain, respectively. The Japanese house offers thoughtfully formulated moisturizers, cleansers, sunscreens, and serums using glycerin, which suits sensitive and mature skin best. Meanwhile, the British label provides nourishing cleansers and targeted formulas that suit dry, normal, and combination skin. They differ primarily in their founding heritage, targeted skin types, and specific product assortments.

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

facefacts is a British skincare brand founded in 2019 and owned by Brand Masters B.V. since 2026.

facefacts.me

This page compares some of the most popular Shiseido and facefacts products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Shiseido vs facefacts products

Questions and answers

Shiseido or facefacts: which is better?

Shiseido offers a much wider range of products with various Lovi fit levels for different skin types, whereas facefacts features only a single hydrating gentle cleanser on this page. Reviewers often mention that Shiseido products provide deep hydration and luxurious textures, though they come with a high price point.

What is the difference between Shiseido and facefacts?

Shiseido is a Japanese brand founded in 1872 with a wide variety of skincare products, whereas facefacts is a UK-based brand founded in 2019 featuring fragrance-free items like the Hydrating Gentle Cleanser. Lovi finds that facefacts has a high fit for dry and sensitive skin, while Shiseido products on this page best fit sensitive skin, mature skin, and skin with dark spots.

Shiseido or facefacts: which cleanser is better?

For cleansers, facefacts offers the Hydrating Gentle Cleanser, which Lovi rates as High for dry, sensitive, acne-prone, dry sensitive, and mature skin. Shiseido features several cleansers like the Deep Cleansing Foam, which Lovi rates as High for oily and combination skin but Low for sensitive skin.

Which is more affordable, Shiseido or facefacts?

Facefacts is more affordable, whereas Shiseido products on this page often come with a high price point. Reviewers frequently note that Shiseido items are expensive.

Which causes fewer breakouts, Shiseido or facefacts?

Facefacts features products on this page that may cause fewer breakouts because its only listed cleanser, the Hydrating Gentle Cleanser, has a High Lovi fit level for acne-prone skin. In comparison, Shiseido includes several items that are rated Low or Warning for acne-prone skin, though some individual products like the Essential Energy Hydrating Cream achieve a High fit.

Between Shiseido and facefacts, which brand offers fragrance-free products?

Both Shiseido and facefacts offer products on this page that list no fragrance in their ingredients. For instance, facefacts features fragrance-free options across its range, while Shiseido includes select fragrance-free items among its products.

How do the founding years and countries of origin compare between Shiseido and facefacts?

Shiseido was founded in 1872 in Japan, whereas facefacts was founded much later in 2019 in the United Kingdom. Both brands are featured on this page with different product lines and formulations.

Which brand has more products listed on the page for dry and sensitive skin?

Shiseido has more products listed on the page for dry and sensitive skin compared to facefacts, which only features a single cleanser. Reviewers mention that Shiseido offers deep hydration alongside luxurious textures.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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