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Shiseido vs facefacts

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shiseido and facefacts are skincare brands originating from Japan and Britain, respectively. The Japanese house offers thoughtfully formulated moisturizers, cleansers, sunscreens, and serums using glycerin, which suits sensitive and mature skin best. Meanwhile, the British label provides nourishing cleansers and targeted formulas that suit dry, normal, and combination skin. They differ primarily in their founding heritage, targeted skin types, and specific product assortments.

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

facefacts is a British skincare brand founded in 2019 and owned by Brand Masters B.V. since 2026.

facefacts.me

This page compares some of the most popular Shiseido and facefacts products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Shiseido vs facefacts products

Questions and answers

Shiseido or facefacts: which is better?

Shiseido offers a much wider variety of products on this page with high or superior Lovi fit levels for mature and sensitive skin, while facefacts features only a single hydrating cleanser. Reviewers note that Shiseido products provide deep hydration, but also mention a high price point and strong fragrance, whereas every facefacts product lists no fragrance.

What is the difference between Shiseido and facefacts?

Shiseido is a Japanese brand founded in 1872 with a wide range of products that Lovi rates best for sensitive skin, mature skin, and skin with dark spots, whereas facefacts is a newer UK brand founded in 2019 featuring a fragrance-free gentle cleanser on this page.

Shiseido or facefacts: which cleanser is better?

Shiseido offers multiple cleansers on this page, with Deep Cleansing Foam achieving a High Lovi fit for oily skin, while facefacts has the Hydrating Gentle Cleanser, which reaches a High Lovi fit for dry and sensitive skin. Reviewers note that Shiseido cleansers provide deep-cleansing and efficient results, though some formulations contain fragrance.

Which is more affordable, Shiseido or facefacts?

Facefacts tends to be more affordable as a newer UK brand, whereas reviewers often note Shiseido products on this page have a high price point.

Which causes fewer breakouts, Shiseido or facefacts?

Facefacts features a single product on this page that has a high Lovi fit for acne-prone skin, whereas Shiseido offers multiple products with varying fit levels for acne-prone skin.

Between Shiseido and facefacts, which brand offers fragrance-free products?

Facefacts offers fragrance-free options because every product on this page lists no fragrance in its ingredients, whereas Shiseido includes fragrance in the majority of its products on this page.

How do the founding years and countries of origin compare between Shiseido and facefacts?

Shiseido was founded in 1872 in Japan, whereas facefacts was founded much later in 2019 in the United Kingdom. These different origins show that Shiseido has a long-standing heritage, while facefacts is a newer brand.

Which brand has more product variety listed on the page for dry and sensitive skin?

Shiseido has more product variety listed on the page for dry and sensitive skin, offering multiple options such as the Essential Energy Hydrating Cream, which Lovi rates as High for dry sensitive skin. In contrast, facefacts features only one product on the page, the Hydrating Gentle Cleanser, which Lovi rates as High for dry sensitive skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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