🇬🇧United Kingdom

Shiseido vs facefacts

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shiseido and facefacts are skincare brands originating from Japan and Britain, respectively. The Japanese house offers thoughtfully formulated moisturizers, cleansers, sunscreens, and serums using glycerin, which suits sensitive and mature skin best. Meanwhile, the British label provides nourishing cleansers and targeted formulas that suit dry, normal, and combination skin. They differ primarily in their founding heritage, targeted skin types, and specific product assortments.

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

facefacts is a British skincare brand founded in 2019 and owned by Brand Masters B.V. since 2026.

facefacts.me

This page compares some of the most popular Shiseido and facefacts products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Shiseido vs facefacts products

Questions and answers

Shiseido or facefacts: which is better?

Shiseido and facefacts both offer great options depending on your budget and preferences, though Shiseido provides a much wider selection of products across this page. Reviewers note that facefacts products are entirely fragrance-free, whereas most Shiseido products contain fragrance.

What is the difference between Shiseido and facefacts?

Shiseido is a Japanese brand founded in 1872 with a large range of products on this page that often feature fragrance, whereas facefacts is a UK brand founded in 2019 featuring fragrance-free products on this page. Shiseido fits sensitive skin and mature skin best, while the facefacts Hydrating Gentle Cleanser has a High Lovi fit for dry, sensitive, acne-prone, dry sensitive, and mature skin.

Shiseido or facefacts: which cleanser is better?

Shiseido offers multiple cleansers on this page with varying results, such as Deep Cleansing Foam having a High Lovi fit for oily skin, while facefacts features the Hydrating Gentle Cleanser, which has a High Lovi fit for dry and sensitive skin.

Which is more affordable, Shiseido or facefacts?

Reviewers on the Shiseido page often mention a high price point, whereas facefacts offers more budget-friendly options with its fragrance-free cleanser.

Which causes fewer breakouts, Shiseido or facefacts?

Facefacts may cause fewer breakouts than Shiseido because the products on this page from facefacts are fragrance-free and feature a gentle hydrating cleanser with a High Lovi fit for acne-prone skin, whereas most Shiseido products contain added fragrance and have lower or warning fit levels for acne.

Between Shiseido and facefacts, which brand has been established longer and where are they from?

Shiseido has been established much longer, having been founded in Japan in 1872, whereas facefacts was founded in the United Kingdom in 2019.

How many products from Shiseido are completely fragrance-free compared to facefacts?

Shiseido has 5 out of 20 products on this page that list no fragrance, while facefacts has every product on this page listing no fragrance.

What are the main negative points mentioned by reviewers regarding Shiseido skincare products?

Reviewers frequently mention a high price point and strong fragrance as the main negative points for Shiseido products on this page. Skin irritation and packaging issues are sometimes noted as well.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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