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Anua vs Allies of Skin

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and Allies of Skin are distinct skincare lines offering targeted solutions for diverse complexion needs. The Korean brand Anua, founded in 2019 and owned by The Founders Inc., focuses on moisturizers, toners, serums, and cleansers utilizing hyaluronic acid, heartleaf, and niacinamide to suit dry and oily acne-prone skin. Meanwhile, Allies of Skin is recognized for luxurious moisturizers, potent serums, and eye products featuring powerhouse ingredients like niacinamide to deeply nourish and clarify dry and acne-prone skin. While both utilize niacinamide to decrease hyperpigmentation, the first brand emphasizes soothing heartleaf and vitamin C for specific concerns, whereas the second relies on peptides, probiotics, and antioxidants to address aging signs and restore a clear complexion.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

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This page compares some of the most popular Anua and Allies of Skin products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs Allies of Skin products

People Say

AnuaAllies of Skin
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “nourished and hydrated — Allies of Skin Peptides & Omegas Firming Eye Cream”
    • “more like a spray serum — Allies of Skin Molecular Saviour Probiotics Treatment Mist”
  • Brightening and Fading Dark Spots Often MentionedOften Mentioned
    • “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “gives skin an instant dewy glow — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “scars visibly lightened after I started using this — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
  • Lightweight and Fast-Absorbing Texture Often MentionedSometimes Noted
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
    • “Absorbs quickly without stickiness — Anua Heartleaf 77% Soothing Toner”
    • “sinks easily into damp skin — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
  • Gentle Exfoliation and Texture Improvement Often MentionedSometimes Noted
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “leaves my face soft, smooth, and fresh without dryness — Anua Rice Enzyme Brightening Cleansing Powder”
    • “gentle PHA exfoliation — Anua Heartleaf 77% Clear Pad”
    • “Woke up looking well-rested — Allies of Skin Retinal & Peptides Repair Night Cream”
  • Gentle and Non-Irritating Formula Sometimes NotedOften Mentioned
    • “Best retinol for sensitive skin — Allies of Skin Retinal & Peptides Repair Night Cream”
    • “feels super soothing, doesn't trigger redness — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “didn't sensitize my skin — Anua BHA 2% Gentle Exfoliating Toner”
  • Soothes Redness and Inflammation Often MentionedSometimes Noted
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
    • “calmed my red spots — Anua Heartleaf 77% Clear Pad”
    • “calm with zero irritation — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “Redness is less noticeable — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Price, Value, and Quantity Rarely NotedMostly Mentioned
    • “price feels way too high — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “small size, the price is expensive — Anua Rice Enzyme Brightening Cleansing Powder”
    • “bottle too small — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “Pricey — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Ineffective for Dark Spots or Results Sometimes NotedSometimes Noted
    • “Did absolutely nothing — Anua Heartleaf 77% Soothing Toner”
    • “not instant fix — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “still not impressed with the results — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “Have not noticed improved skin quality yet — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Breakouts and Acne Often MentionedRarely Noted
    • “Skin may be in purging stage — Allies of Skin Retinal & Peptides Repair Night Cream”
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”

Anua vs Allies of Skin routines for dry skin

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Anua vs Allies of Skin routines for oily skin

See multi-brand routine · 95% fit

Anua vs Allies of Skin routines for combination skin

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Questions and answers

Anua or Allies of Skin: which is better?

Both brands offer strong options, but Allies of Skin has a Superior routine fit across skin types while Anua offers better value. Anua is particularly noted for its lightweight textures and gentle exfoliation, whereas Allies of Skin excels in gentle, effective moisturizers and calming serums.

What is the difference between Anua and Allies of Skin?

Anua features lightweight toners and brightening serums that help soothe skin, whereas Allies of Skin focuses on firming and repairing treatments with a higher price point. For skin routines, Lovi rates both brands as High for dry skin, oily skin, combination skin, sensitive skin, acne-prone skin, mature skin, skin with dark spots, dry sensitive skin, and oily acne-prone skin.

Anua or Allies of Skin for dry skin?

Both Anua and Allies of Skin are great choices, as Lovi rates Anua High and Allies of Skin Superior for dry skin. Anua is best known for lightweight toners and soothing heartleaf formulas, while Allies of Skin focuses on advanced peptide and repair treatments.

Anua or Allies of Skin: which moisturizer is better?

Both Anua and Allies of Skin offer great options, with Anua favored for soothing redness while Allies of Skin is often noted for gentle, effective moisturizers. Lovi rates the routine fit for moisturizers as High for Anua and Superior for Allies of Skin across major skin types.

Which is more affordable, Anua or Allies of Skin?

Anua is more affordable than Allies of Skin, as the products on this page have negative reviews regarding the high price point of Allies of Skin while Anua is noted for better price, value, and quantity.

Which brand is better for gentle exfoliation and texture improvement, Anua or Allies of Skin?

Anua does better for gentle exfoliation and texture improvement among the products on this page.

Which brand is better for soothing redness and inflammation, Anua or Allies of Skin?

Anua is better for soothing redness and inflammation, as the products on this page are noted by reviewers for soothing redness and inflammation more effectively than Allies of Skin.

What are the key differences in review feedback regarding price and value between Anua and Allies of Skin?

Review feedback shows that Anua is better for price, value, and quantity, while Allies of Skin is noted for a high price point.

Anua or Allies of Skin for oily skin?

Both brands fit oily skin well, but Allies of Skin has a Superior routine fit compared to Anua's High fit. Anua's products on this page are noted for being lightweight and fast-absorbing, while Allies of Skin offers effective anti-aging and brightening serums.

Anua or Allies of Skin for sensitive skin?

Both Anua and Allies of Skin are a High fit for sensitive skin on the products on this page, and Allies of Skin does better for gentle and non-irritating formulas.

Anua or Allies of Skin for acne-prone skin?

Both brands fit acne-prone skin well, with Lovi giving Anua a High fit and Allies of Skin a Superior fit for this skin type. Reviewers note that Anua helps with soothing and texture, while Allies of Skin offers calming serums, though Allies of Skin also has a higher price point.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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