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Purito vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and No7 are skincare brands that offer gentle moisturizers, serums, sunscreens, and more. The Korean brand, founded in 2017, relies on soothing formulas that suit dry skin and sensitive skin best, while the British brand, founded in 1935, is built around vitamin C, shea butter, and hyaluronic acid to fit mature skin and dry skin best. Both provide targeted daily care, with the former focusing on reliable nourishment for a calm complexion and the latter utilizing ingredients like shea butter to protect skin and mitigate erythema.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Purito and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs No7 products

People Say

PuritoNo7
  • Lightweight and non-greasy texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Serum”
  • Soothing and calming for sensitive skin Mostly MentionedOften Mentioned
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “non-stinging — Purito Centella Unscented Toner”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “zero irritation — No7 Pure Retinol Eye Cream”
  • Improves skin texture Rarely NotedMostly Mentioned
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “skin feels velvety — No7 Pure Retinol”
    • “leaves my eye area soft and wrinkle free — No7 Pure Retinol Eye Cream”
    • “plump — Purito Centella Unscented Toner”
  • Deep hydration and plumping Sometimes NotedOften Mentioned
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “dryness eradicated immediately — No7 Protect & Perfect Intense Advanced Night Cream”
    • “instantly nourished — No7 Restore & Renew Multi Action Eye Cream”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Insufficient moisture or dry skin issues Often MentionedSometimes Noted
    • “Can be drying — No7 Pure Retinol 1% Night Concentrate”
    • “caused flaky skin — No7 Pure Retinol”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • General lack of visible results Sometimes NotedOften Mentioned
    • “didn't see any difference — Purito Centella Unscented Serum”
    • “No change in dark circles — Purito Wonder Releaf Centella Eye Cream”
    • “did nothing — Purito Centella Unscented Toner”
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”
  • Potential irritation or reactions Rarely NotedOften Mentioned
    • “irritated skin around eyes — Purito Mighty Bamboo Panthenol Cream”
    • “stung my eyes — Purito Daily Soft Touch Sunscreen”
    • “Caused small whiteheads — Purito Wonder Releaf Centella Eye Cream”
    • “Slight sensitivity and peeling — No7 Pure Retinol 1% Night Concentrate”

Purito vs No7 routines for dry skin

See multi-brand routine · 99% fit

Purito vs No7 routines for oily skin

See multi-brand routine · 95% fit

Purito vs No7 routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

Purito or No7: which is better?

Purito is better for sensitive skin with a Superior Lovi fit, whereas No7 achieves a High fit. Reviewers note that Purito provides better lightweight textures and soothing care, while No7 is stronger for deep hydration and texture improvements.

What is the difference between Purito and No7?

Purito offers fragrance-free products that are soothing and lightweight, achieving a Superior routine fit for sensitive and acne-prone skin. No7 provides key ingredients like niacinamide and retinol to help improve skin texture and reduce signs of aging.

The British Journal of Dermatology, 2002Antioxidants, 2021

Purito or No7 for dry skin?

Both brands are a Superior fit for dry skin, offering strong options depending on your preference for lightweight hydration or targeted anti-aging. Purito focuses on fragrance-free soothing formulas, while No7 features key ingredients like hyaluronic acid and retinol that help improve hydration and skin quality.

Dermatologic Therapy, 2022Archives of Dermatology, 2007

Purito or No7: which moisturizer is better?

Purito offers lightweight and soothing moisturizers that reviewers mostly mention for being acne-safe and barrier-supporting, with every product on this page listing no fragrance. No7 provides deep hydration and moisture with products like the Protect & Perfect Intense Advanced Night Cream, which has a Lovi mature skin fit level of Superior.

Which is more affordable, Purito or No7?

The products on this page do not list pricing information, so a direct comparison of affordability between Purito and No7 cannot be made.

Purito or No7 for oily skin?

Both brands achieve a High fit level for oily skin on the products on this page. Purito features lightweight and non-greasy textures, while No7 is noted for improving skin texture.

Purito or No7: which sunscreen is better?

Purito offers a sunscreen on this page with a Superior fit for dry skin, dry sensitive skin, skin with dark spots, and sensitive skin, and a High fit for oily acne-prone skin, oily skin, and combination skin, while No7 features sunscreens tailored for mature skin with a High fit and other skin types with an Average fit. Daily Soft Touch Sunscreen from Purito is fragrance-free across the products on this page.

Purito or No7 for sensitive skin?

Purito is better for sensitive skin as Lovi rates its fit as Superior while No7 is High, and every Purito product on this page lists no fragrance.

Purito or No7 for acne-prone skin?

Purito is a better fit for acne-prone skin, earning a Superior routine fit compared to No7's High level. Reviewers frequently mention Purito for providing acne-safe and barrier-supporting moisturizers as well as soothing and calming benefits.

Purito or No7 for mature skin?

Both Purito and No7 fit mature skin well, with Lovi rating Purito as Superior and No7 as Superior. No7 features key ingredients like retinol, which helps stimulate collagen accumulation in naturally aged skin.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Purito or No7 for dry sensitive skin?

Purito is better for dry sensitive skin, offering a superior routine fit compared to No7's high fit. Reviewers note that Purito products on this page provide soothing and calming hydration without fragrance.

Purito or No7 for skin with dark spots?

For skin with dark spots, Purito is better suited as Lovi rates it as Superior, while No7 is High. Niacinamide may help reduce skin pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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