🇪🇸Spain

Purito vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and No7 are well-known skin care brands offering thoughtful moisturizers, serums, sunscreens, and more. Purito is a Korean brand founded in 2017 with gentle and effective formulas, while the British brand No7 was founded in 1935 and relies on ingredients like vitamin c, shea butter, and hyaluronic acid. Both brands suit dry skin and dry sensitive skin best. They differ in their core formulations and specific target solutions, providing distinct choices for acne-prone skin, dark spots, and mature skin.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Purito and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs No7 products

People Say

PuritoNo7
  • Lightweight and non-greasy texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Serum”
  • Soothing and calming for sensitive skin Mostly MentionedOften Mentioned
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “non-stinging — Purito Centella Unscented Toner”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “zero irritation — No7 Pure Retinol Eye Cream”
  • Improves skin texture Rarely NotedMostly Mentioned
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “skin feels velvety — No7 Pure Retinol”
    • “leaves my eye area soft and wrinkle free — No7 Pure Retinol Eye Cream”
    • “plump — Purito Centella Unscented Toner”
  • Deep hydration and plumping Sometimes NotedOften Mentioned
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “dryness eradicated immediately — No7 Protect & Perfect Intense Advanced Night Cream”
    • “instantly nourished — No7 Restore & Renew Multi Action Eye Cream”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Insufficient moisture or dry skin issues Often MentionedSometimes Noted
    • “Can be drying — No7 Pure Retinol 1% Night Concentrate”
    • “caused flaky skin — No7 Pure Retinol”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • General lack of visible results Sometimes NotedOften Mentioned
    • “didn't see any difference — Purito Centella Unscented Serum”
    • “No change in dark circles — Purito Wonder Releaf Centella Eye Cream”
    • “did nothing — Purito Centella Unscented Toner”
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”
  • Potential irritation or reactions Rarely NotedOften Mentioned
    • “irritated skin around eyes — Purito Mighty Bamboo Panthenol Cream”
    • “stung my eyes — Purito Daily Soft Touch Sunscreen”
    • “Caused small whiteheads — Purito Wonder Releaf Centella Eye Cream”
    • “Slight sensitivity and peeling — No7 Pure Retinol 1% Night Concentrate”

Purito vs No7 routines for dry skin

See multi-brand routine · 97% fit

Purito vs No7 routines for oily skin

See multi-brand routine · 95% fit

Purito vs No7 routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Purito or No7: which is better?

Both brands are great choices depending on your specific skin goals, with Purito excelling in lightweight, fragrance-free hydration for sensitive skin, and No7 offering targeted anti-aging benefits and deep moisture. Reviewers note that Purito products on this page provide soothing and calming care, while No7 focuses on improving skin texture and reducing the look of fine lines.

What is the difference between Purito and No7?

Purito and No7 both offer great options for dry, sensitive, and mature skin, but Purito focuses on lightweight, fragrance-free hydration while No7 leans toward advanced anti-aging routines using ingredients like retinol and niacinamide.

The Journal of Investigative Dermatology, 2000The British Journal of Dermatology, 2002

Purito or No7 for dry skin?

Both brands achieve a Superior Lovi fit level for dry skin. Purito features lightweight and fragrance-free moisturizers, whereas No7 focuses on deep hydration and texture improvements.

Purito or No7: which moisturizer is better?

Both brands offer moisturizers for the products on this page, but they serve different needs. Purito is better known for lightweight, soothing formulas that help sensitive skin, while No7 focuses more on deep hydration and anti-aging benefits.

Which is more affordable, Purito or No7?

This page does not provide pricing information to compare the affordability of Purito and No7.

Which brand has products that are entirely free of fragrance, Purito or No7?

Purito has products that are entirely free of fragrance, as every product on its page lists no fragrance in its ingredients. In contrast, No7 includes fragrance in some of its products, such as the Future Renew Damage Reversal Night Cream.

How do the founding countries and current parent companies of Purito and No7 compare?

Purito was founded in South Korea in 2017 and is owned by Corstone Capital, whereas No7 was founded in the United Kingdom in 1935 and is owned by Sycamore Partners.

What are the primary differences in what reviewers say about the skin texture and hydration benefits of Purito versus No7?

Reviewers note that Purito provides lightweight, non-greasy textures and soothing, calming care for sensitive skin, whereas No7 focuses more on deep hydration, plumping, and improvements in overall skin feel. Additionally, No7 may help address texture and anti-aging concerns, though some users report heavy textures or dryness from its products.

Purito or No7 for oily skin?

No7 is better for oily skin, as Lovi rates its routine as Superior compared to Purito's High. No7 features a range of products that help improve skin texture and manage oil, while Purito's products on this page are more focused on lightweight hydration.

Purito or No7: which sunscreen is better?

Purito features the Daily Soft Touch Sunscreen, which achieves a Superior fit level for dry skin, dry sensitive skin, skin with dark spots, sensitive skin, and acne-prone skin, alongside a High fit for oily acne-prone skin, oily skin, and combination skin on this page. No7 offers the Lift & Luminate Day Cream and Protect & Perfect Intense Advanced Day Cream as its sunscreens, both reaching a High fit level for mature skin and dry sensitive skin, but showing lower or average fits for other skin types.

Purito or No7 for sensitive skin?

Both Purito and No7 are great choices for sensitive skin, as Lovi rates both brands as having a Superior routine fit for this skin type. Purito products feature lightweight and soothing formulas with no fragrance in any of their items on this page, whereas No7 also offers gentle options while focusing on deep hydration and texture improvements.

Purito or No7 for acne-prone skin?

Both Purito and No7 achieve a Lovi fit level of Superior for acne-prone skin, with Purito praised for acne-safe and barrier-supporting moisturizers while No7 features key ingredients like niacinamide and retinol.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play