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Purito vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and No7 are skincare brands that offer gentle moisturizers, serums, sunscreens, and more. The Korean brand, founded in 2017, relies on soothing formulas that suit dry skin and sensitive skin best, while the British brand, founded in 1935, is built around vitamin C, shea butter, and hyaluronic acid to fit mature skin and dry skin best. Both provide targeted daily care, with the former focusing on reliable nourishment for a calm complexion and the latter utilizing ingredients like shea butter to protect skin and mitigate erythema.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Purito and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs No7 products

People Say

PuritoNo7
  • Lightweight and non-greasy texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Serum”
  • Soothing and calming for sensitive skin Mostly MentionedOften Mentioned
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “non-stinging — Purito Centella Unscented Toner”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “zero irritation — No7 Pure Retinol Eye Cream”
  • Improves skin texture Rarely NotedMostly Mentioned
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “skin feels velvety — No7 Pure Retinol”
    • “leaves my eye area soft and wrinkle free — No7 Pure Retinol Eye Cream”
    • “plump — Purito Centella Unscented Toner”
  • Deep hydration and plumping Sometimes NotedOften Mentioned
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “dryness eradicated immediately — No7 Protect & Perfect Intense Advanced Night Cream”
    • “instantly nourished — No7 Restore & Renew Multi Action Eye Cream”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Insufficient moisture or dry skin issues Often MentionedSometimes Noted
    • “Can be drying — No7 Pure Retinol 1% Night Concentrate”
    • “caused flaky skin — No7 Pure Retinol”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • General lack of visible results Sometimes NotedOften Mentioned
    • “didn't see any difference — Purito Centella Unscented Serum”
    • “No change in dark circles — Purito Wonder Releaf Centella Eye Cream”
    • “did nothing — Purito Centella Unscented Toner”
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”
  • Potential irritation or reactions Rarely NotedOften Mentioned
    • “irritated skin around eyes — Purito Mighty Bamboo Panthenol Cream”
    • “stung my eyes — Purito Daily Soft Touch Sunscreen”
    • “Caused small whiteheads — Purito Wonder Releaf Centella Eye Cream”
    • “Slight sensitivity and peeling — No7 Pure Retinol 1% Night Concentrate”

Purito vs No7 routines for dry skin

Buy Purito routine · CA$191.72 · 94% fitBuy No7 routine · CA$196.45 · 90% fitSee multi-brand routine · 99% fit

Purito vs No7 routines for oily skin

Buy Purito routine · CA$342.33 · 90% fitBuy No7 routine · CA$336.24 · 84% fitSee multi-brand routine · 96% fit

Purito vs No7 routines for combination skin

Buy Purito routine · CA$309.42 · 91% fitBuy No7 routine · CA$359.32 · 87% fitSee multi-brand routine · 96% fit

Questions and answers

Purito or No7: which is better?

Purito is better for sensitive and lightweight care, as Lovi rates its fit as Superior for sensitive skin and every product on this page lists no fragrance. No7 is better for mature skin and targeted anti-aging, with Lovi fit levels reaching Superior for mature skin.

What is the difference between Purito and No7?

Purito focuses on gentle, fragrance-free formulas that help soothe sensitive skin, while No7 offers advanced anti-aging treatments containing ingredients like retinol and niacinamide that may improve skin texture and reduce signs of aging. For routine fit, Lovi rates Purito as Superior for dry skin, and No7 as Superior for mature skin.

The Journal of Investigative Dermatology, 2000The British Journal of Dermatology, 2002

Purito or No7 for dry skin?

Both Purito and No7 achieve a Lovi fit level of Superior for dry skin. Purito focuses its routines on dry and sensitive skin with lightweight, fragrance-free moisturizers, whereas No7 provides deep hydration and anti-aging benefits using key ingredients like hyaluronic acid.

Dermatologic Therapy, 2022

Purito or No7: which moisturizer is better?

Purito is better for soothing and calming sensitive skin with its lightweight moisturizers, while No7 is better for deep hydration and mature skin. Reviewers note that Purito products on this page avoid added fragrance, whereas some No7 moisturizers may contain fragrance and heavier textures.

Which is more affordable, Purito or No7?

This page does not provide information comparing the prices or affordability of Purito and No7 products.

Do Purito and No7 products contain fragrance?

Every Purito product on this page lists no fragrance in its ingredients, whereas No7 includes fragrance in 3 of its 13 products on this page.

What are the main skin types that Purito and No7 fit best?

Purito fits dry skin, sensitive skin, and dry sensitive skin best. No7 fits mature skin, dry skin, and dry sensitive skin best.

Purito or No7 for oily skin?

Purito is better for oily skin, offering a Superior routine fit compared to No7's High fit on the products on this page. Reviewers frequently note that Purito provides lightweight and non-greasy textures that suit oily skin well.

Purito or No7: which sunscreen is better?

Purito is better for sensitive and dry skin types, as Lovi rates its Daily Soft Touch Sunscreen as Superior for dry skin, dry sensitive skin, skin with dark spots, and sensitive skin. In comparison, No7 offers sunscreens like Lift & Luminate Day Cream and Protect & Perfect Intense Advanced Day Cream, which Lovi rates as High for mature and sensitive skin but only Average for dry skin.

Purito or No7 for sensitive skin?

Purito is a better fit for sensitive skin, achieving a Lovi fit level of Superior compared to No7's High. Reviewers highlight Purito for being soothing and calming, and every product on this page lists no fragrance in its ingredients.

Purito or No7 for acne-prone skin?

Purito is a better match for acne-prone skin, offering a Superior routine fit compared to No7's High fit level. The products on this page help provide gentle, acne-safe care with fragrance-free formulas.

Purito or No7 for mature skin?

Both brands achieve a Superior Lovi fit level for mature skin. Purito offers lightweight, fragrance-free products that focus on barrier support, whereas No7 provides options containing retinol that help stimulate collagen accumulation in naturally aged skin.

The Journal of Investigative Dermatology, 2000

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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