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Purito vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and No7 are skincare brands that offer gentle moisturizers, serums, sunscreens, and more. The Korean brand, founded in 2017, relies on soothing formulas that suit dry skin and sensitive skin best, while the British brand, founded in 1935, is built around vitamin C, shea butter, and hyaluronic acid to fit mature skin and dry skin best. Both provide targeted daily care, with the former focusing on reliable nourishment for a calm complexion and the latter utilizing ingredients like shea butter to protect skin and mitigate erythema.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Purito and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs No7 products

People Say

PuritoNo7
  • Lightweight and non-greasy texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Serum”
  • Soothing and calming for sensitive skin Mostly MentionedOften Mentioned
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “non-stinging — Purito Centella Unscented Toner”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “zero irritation — No7 Pure Retinol Eye Cream”
  • Improves skin texture Rarely NotedMostly Mentioned
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “skin feels velvety — No7 Pure Retinol”
    • “leaves my eye area soft and wrinkle free — No7 Pure Retinol Eye Cream”
    • “plump — Purito Centella Unscented Toner”
  • Deep hydration and plumping Sometimes NotedOften Mentioned
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “dryness eradicated immediately — No7 Protect & Perfect Intense Advanced Night Cream”
    • “instantly nourished — No7 Restore & Renew Multi Action Eye Cream”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Insufficient moisture or dry skin issues Often MentionedSometimes Noted
    • “Can be drying — No7 Pure Retinol 1% Night Concentrate”
    • “caused flaky skin — No7 Pure Retinol”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • General lack of visible results Sometimes NotedOften Mentioned
    • “didn't see any difference — Purito Centella Unscented Serum”
    • “No change in dark circles — Purito Wonder Releaf Centella Eye Cream”
    • “did nothing — Purito Centella Unscented Toner”
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”
  • Potential irritation or reactions Rarely NotedOften Mentioned
    • “irritated skin around eyes — Purito Mighty Bamboo Panthenol Cream”
    • “stung my eyes — Purito Daily Soft Touch Sunscreen”
    • “Caused small whiteheads — Purito Wonder Releaf Centella Eye Cream”
    • “Slight sensitivity and peeling — No7 Pure Retinol 1% Night Concentrate”

Purito vs No7 routines for dry skin

Buy Purito routine · AED 465.25 · 93% fitBuy No7 routine · AED 542.59 · 89% fitSee multi-brand routine · 96% fit

Purito vs No7 routines for oily skin

Buy Purito routine · AED 751.92 · 89% fitBuy No7 routine · AED 1,027.22 · 85% fitSee multi-brand routine · 97% fit

Purito vs No7 routines for combination skin

Buy Purito routine · AED 638.55 · 90% fitBuy No7 routine · AED 966.25 · 88% fitSee multi-brand routine · 96% fit

Questions and answers

Purito or No7: which is better?

Purito offers a Superior routine fit for dry, sensitive, and dark spot-prone skin, while No7 achieves a Superior routine fit for mature skin. Reviewers note that Purito excels with lightweight and soothing formulas, whereas No7 is often praised for texture improvements and deep hydration.

What is the difference between Purito and No7?

Purito focuses on lightweight, fragrance-free formulas that are well-suited for sensitive skin, whereas No7 emphasizes anti-aging and deep hydration with a variety of serums and night creams. Topical niacinamide helps reduce cutaneous pigmentation and melanosome transfer, which is a feature of products designed to address dark spots on this page.

The British Journal of Dermatology, 2002Antioxidants, 2021

Purito or No7 for dry skin?

Purito is a better fit for dry skin, offering Superior routine fit compared to No7's High fit. Purito products feature lightweight, soothing formulas that help with barrier support, although reviewers sometimes note issues with insufficient moisture.

Purito or No7: which moisturizer is better?

When comparing moisturizers, Purito stands out for offering fragrance-free options and lightweight, soothing textures that suit sensitive skin very well. No7 moisturizers are also popular for deep hydration and targeting anti-aging concerns, though some formulas include fragrance.

Which is more affordable, Purito or No7?

This page does not compare the prices or affordability of Purito and No7.

Purito or No7: which brand has fragrance-free products?

Purito is completely fragrance-free because every product on its page lists no fragrance in its ingredients, whereas No7 includes fragrance in 3 of its 13 products on this page.

Purito or No7 for oily skin?

Both Purito and No7 fit oily skin at a High Lovi level. Reviewers mention that Purito offers lighter, non-greasy textures, while No7 provides deeper hydration and plumping.

Purito or No7: which sunscreen is better?

Purito offers the Daily Soft Touch Sunscreen which has a Superior Lovi fit level for dry skin, dry sensitive skin, skin with dark spots, sensitive skin, acne-prone skin, and mature skin. No7 offers the Lift & Luminate Day Cream and Protect & Perfect Intense Advanced Day Cream, which feature a High Lovi fit level for mature skin.

Purito or No7 for sensitive skin?

Purito is a better fit for sensitive skin, earning a Lovi fit level of Superior compared to No7's High. Reviewers frequently note that Purito's products are soothing, calming, and lightweight.

Purito or No7 for acne-prone skin?

Purito is a better fit for acne-prone skin, achieving a Superior routine fit compared to No7's High level. Reviewers indicate that Purito offers acne-safe and barrier-supporting moisturizers.

Purito or No7 for mature skin?

Both Purito and No7 achieve a Superior Lovi fit level for mature skin. No7 offers key ingredients like retinol that help stimulate collagen accumulation in naturally aged skin.

The Journal of Investigative Dermatology, 2000

Purito or No7 for skin with dark spots?

Purito is a better fit for skin with dark spots, holding a Superior overall routine fit compared to No7's High fit. Niacinamide helps reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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