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Purito vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and No7 are skincare brands that offer gentle moisturizers, serums, sunscreens, and more. The Korean brand, founded in 2017, relies on soothing formulas that suit dry skin and sensitive skin best, while the British brand, founded in 1935, is built around vitamin C, shea butter, and hyaluronic acid to fit mature skin and dry skin best. Both provide targeted daily care, with the former focusing on reliable nourishment for a calm complexion and the latter utilizing ingredients like shea butter to protect skin and mitigate erythema.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Purito and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs No7 products

People Say

PuritoNo7
  • Lightweight and non-greasy texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Serum”
  • Soothing and calming for sensitive skin Mostly MentionedOften Mentioned
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “non-stinging — Purito Centella Unscented Toner”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “zero irritation — No7 Pure Retinol Eye Cream”
  • Improves skin texture Rarely NotedMostly Mentioned
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “skin feels velvety — No7 Pure Retinol”
    • “leaves my eye area soft and wrinkle free — No7 Pure Retinol Eye Cream”
    • “plump — Purito Centella Unscented Toner”
  • Deep hydration and plumping Sometimes NotedOften Mentioned
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “dryness eradicated immediately — No7 Protect & Perfect Intense Advanced Night Cream”
    • “instantly nourished — No7 Restore & Renew Multi Action Eye Cream”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Insufficient moisture or dry skin issues Often MentionedSometimes Noted
    • “Can be drying — No7 Pure Retinol 1% Night Concentrate”
    • “caused flaky skin — No7 Pure Retinol”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • General lack of visible results Sometimes NotedOften Mentioned
    • “didn't see any difference — Purito Centella Unscented Serum”
    • “No change in dark circles — Purito Wonder Releaf Centella Eye Cream”
    • “did nothing — Purito Centella Unscented Toner”
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”
  • Potential irritation or reactions Rarely NotedOften Mentioned
    • “irritated skin around eyes — Purito Mighty Bamboo Panthenol Cream”
    • “stung my eyes — Purito Daily Soft Touch Sunscreen”
    • “Caused small whiteheads — Purito Wonder Releaf Centella Eye Cream”
    • “Slight sensitivity and peeling — No7 Pure Retinol 1% Night Concentrate”

Purito vs No7 routines for dry skin

See multi-brand routine · 98% fit

Purito vs No7 routines for oily skin

See multi-brand routine · 97% fit

Purito vs No7 routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Purito or No7: which is better?

Purito generally fits sensitive and dry skin types better on this page, while No7 focuses more on anti-aging and texture improvements for mature skin. Reviewers note that Purito offers more lightweight and soothing moisturizers, whereas No7 provides deep hydration and anti-aging benefits.

What is the difference between Purito and No7?

Purito focuses on lightweight, fragrance-free formulas that are well-suited for sensitive and dry skin, while No7 emphasizes anti-aging and texture improvements with key ingredients like retinol and niacinamide. For dry and sensitive skin types, Lovi rates Purito as Superior and No7 as High.

Purito or No7 for dry skin?

Purito is a better fit for dry skin, offering a Superior routine compared to No7's High fit. Reviewers note that Purito delivers lightweight and soothing moisturizers, whereas No7 can sometimes cause dryness and heavy texture complaints.

Purito or No7: which moisturizer is better?

Purito offers better soothing and lightweight moisturizers that are well-suited for sensitive skin, whereas No7 provides richer formulas that help deliver deep hydration and anti-aging benefits.

The Journal of Investigative Dermatology, 2000

Which is more affordable, Purito or No7?

This page does not provide pricing or affordability information for Purito or No7 products.

Between Purito and No7, which brand is better suited for mature skin?

Both Purito and No7 achieve a Superior Lovi fit for mature skin. Reviewers note that No7 helps with anti-aging and line reduction, while Purito features products like the Centella Unscented Serum that are rated Superior for mature skin.

How do the founding years and current parent companies of Purito and No7 compare?

Purito was founded in South Korea in 2017 and is owned by Corstone Capital, while No7 was founded in the United Kingdom in 1935 and is owned by Sycamore Partners.

Which brand includes fragrance in some of its products, Purito or No7?

No7 includes fragrance in some of the products on this page, while Purito lists no fragrance in any of its products. Specifically, three of No7's products contain fragrance.

Purito or No7 for oily skin?

For oily skin, both brands work well, as Lovi rates Purito High and No7 High for this skin type. Purito features lightweight and fragrance-free formulas, while No7 offers options containing key ingredients like niacinamide.

Purito or No7: which sunscreen is better?

Purito Daily Soft Touch Sunscreen achieves a Superior Lovi fit level for dry skin, sensitive skin, and dry sensitive skin, whereas No7 Lift & Luminate Day Cream and Protect & Perfect Intense Advanced Day Cream each reach a High fit level for mature skin and skin with dark spots. Purito products on this page list no fragrance, while select No7 sunscreens contain added fragrance.

Purito or No7 for sensitive skin?

Purito is the better choice for sensitive skin, as Lovi rates its routine as Superior compared to No7's High fit level. Purito also offers fragrance-free products on this page and is frequently noted by reviewers for being soothing and calming.

Purito or No7 for acne-prone skin?

Purito is the better choice for acne-prone skin, as Lovi rates its routine as Superior compared to High for No7. Reviewers highlight Purito for acne-safe moisturizers and a soothing, lightweight texture that helps avoid greasy build-up.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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