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Purito vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and No7 are two skincare brands founded respectively in 2017 and 1935. The Korean brand is widely beloved for thoughtful moisturizers, serums, sunscreens, and makeup removers built upon gentle and effective formulas, while the British brand offers serums, eye products, moisturizers, and sunscreens built around vitamin c, shea butter, and hyaluronic acid. Both options suit dry skin best, though the former also suits dry sensitive skin and the latter also suits mature skin. They differ in their origins, founding eras, and key ingredients, offering distinct pathways for daily care.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Purito and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs No7 products

People Say

PuritoNo7
  • Lightweight and non-greasy texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Serum”
  • Soothing and calming for sensitive skin Mostly MentionedOften Mentioned
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “non-stinging — Purito Centella Unscented Toner”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “zero irritation — No7 Pure Retinol Eye Cream”
  • Improves skin texture Rarely NotedMostly Mentioned
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “skin feels velvety — No7 Pure Retinol”
    • “leaves my eye area soft and wrinkle free — No7 Pure Retinol Eye Cream”
    • “plump — Purito Centella Unscented Toner”
  • Deep hydration and plumping Sometimes NotedOften Mentioned
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “dryness eradicated immediately — No7 Protect & Perfect Intense Advanced Night Cream”
    • “instantly nourished — No7 Restore & Renew Multi Action Eye Cream”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Insufficient moisture or dry skin issues Often MentionedSometimes Noted
    • “Can be drying — No7 Pure Retinol 1% Night Concentrate”
    • “caused flaky skin — No7 Pure Retinol”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • General lack of visible results Sometimes NotedOften Mentioned
    • “didn't see any difference — Purito Centella Unscented Serum”
    • “No change in dark circles — Purito Wonder Releaf Centella Eye Cream”
    • “did nothing — Purito Centella Unscented Toner”
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”
  • Potential irritation or reactions Rarely NotedOften Mentioned
    • “irritated skin around eyes — Purito Mighty Bamboo Panthenol Cream”
    • “stung my eyes — Purito Daily Soft Touch Sunscreen”
    • “Caused small whiteheads — Purito Wonder Releaf Centella Eye Cream”
    • “Slight sensitivity and peeling — No7 Pure Retinol 1% Night Concentrate”

Purito vs No7 routines for dry skin

Buy Purito routine · S$115.66 · 93% fitBuy No7 routine · S$330.50 · 90% fitSee multi-brand routine · 99% fit

Purito vs No7 routines for oily skin

Buy Purito routine · S$210.91 · 86% fitBuy No7 routine · S$556.49 · 82% fitSee multi-brand routine · 96% fit

Purito vs No7 routines for combination skin

Buy Purito routine · S$210.51 · 89% fitBuy No7 routine · S$452.39 · 86% fitSee multi-brand routine · 97% fit

Questions and answers

Purito or No7: which is better?

Both brands are great choices depending on your skin goals, as Purito is a superior fit for sensitive and dry sensitive skin with its soothing, fragrance-free formulas, while No7 is a superior fit for mature skin with its anti-aging and texture-improving products.

What is the difference between Purito and No7?

Purito focuses on fragrance-free, soothing formulas that feature a Lovi fit level of Superior for sensitive and dry sensitive skin, whereas No7 provides options like retinol and key ingredients such as vitamin C and niacinamide that achieve a Lovi fit level of Superior for mature skin.

The Journal of Investigative Dermatology, 2000The British Journal of Dermatology, 2002

Purito or No7 for dry skin?

Both Purito and No7 achieve a Superior Lovi fit level for dry skin. Reviewers often mention that No7 provides deep hydration, while Purito offers soothing and lightweight moisturizers.

Purito or No7: which moisturizer is better?

Both Purito and No7 offer strong moisturizing options, with Purito standing out for lightweight, soothing formulas while No7 excels in deep hydration and anti-aging benefits. Purito moisturizers are completely fragrance-free and achieve a High Lovi fit for dry and sensitive skin, whereas select No7 moisturizers contain fragrance and provide a Superior Lovi fit for mature skin.

Which is more affordable, Purito or No7?

This page does not provide pricing information for either Purito or No7, so it is not possible to determine which brand is more affordable.

Which brand has more fragrance-free products, Purito or No7?

Purito has more fragrance-free products than No7, as every single product listed on Purito's page is completely fragrance-free while No7 includes fragrance in 3 of its 13 products.

Purito or No7 for oily skin?

Purito and No7 offer equal routine fit levels for oily skin on the products on this page, both reaching a High fit level.

Purito or No7: which sunscreen is better?

Purito is a better choice for sunscreen on this page because its Daily Soft Touch Sunscreen achieves a Superior Lovi fit level across dry skin, dry sensitive skin, skin with dark spots, sensitive skin, and acne-prone skin. No7 offers sunscreens like Lift & Luminate Day Cream and Protect & Perfect Intense Advanced Day Cream, which reach a High Lovi fit level for mature skin.

Purito or No7 for sensitive skin?

Purito is better for sensitive skin, as Lovi rates its routine as Superior compared to High for No7. Reviewers note that Purito products provide soothing and calming benefits with fragrance-free formulas across the products on this page.

Purito or No7 for acne-prone skin?

For acne-prone skin, both brands offer products on this page with a High routine fit level. Reviewers note that Purito provides lightweight, acne-safe, and barrier-supporting moisturizers.

Purito or No7 for mature skin?

For mature skin, No7 is a better option because Lovi rates its routine as Superior while Purito is High. No7 features key anti-aging ingredients like retinol which helps stimulate collagen accumulation in naturally aged human skin.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Purito or No7 for dry sensitive skin?

Purito is better for dry sensitive skin because Lovi rates its routine as Superior, compared to High for No7. Every Purito product on this page also lists no fragrance, which helps minimize potential irritation.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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