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Purito vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and No7 are two skincare brands founded respectively in 2017 and 1935. The Korean brand features thoughtful moisturizers, serums, sunscreens, and makeup removers built upon gentle and effective formulas, while the British brand offers serums, eye products, moisturizers, and sunscreens built around vitamin C, shea butter, and hyaluronic acid. Both suit dry skin and mature skin best, yet they differ in their origin, their ownership, and their key ingredient focus.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Purito and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs No7 products

People Say

PuritoNo7
  • Lightweight and non-greasy texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Serum”
  • Soothing and calming for sensitive skin Mostly MentionedOften Mentioned
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “non-stinging — Purito Centella Unscented Toner”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “zero irritation — No7 Pure Retinol Eye Cream”
  • Improves skin texture Rarely NotedMostly Mentioned
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “skin feels velvety — No7 Pure Retinol”
    • “leaves my eye area soft and wrinkle free — No7 Pure Retinol Eye Cream”
    • “plump — Purito Centella Unscented Toner”
  • Deep hydration and plumping Sometimes NotedOften Mentioned
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “dryness eradicated immediately — No7 Protect & Perfect Intense Advanced Night Cream”
    • “instantly nourished — No7 Restore & Renew Multi Action Eye Cream”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Insufficient moisture or dry skin issues Often MentionedSometimes Noted
    • “Can be drying — No7 Pure Retinol 1% Night Concentrate”
    • “caused flaky skin — No7 Pure Retinol”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • General lack of visible results Sometimes NotedOften Mentioned
    • “didn't see any difference — Purito Centella Unscented Serum”
    • “No change in dark circles — Purito Wonder Releaf Centella Eye Cream”
    • “did nothing — Purito Centella Unscented Toner”
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”
  • Potential irritation or reactions Rarely NotedOften Mentioned
    • “irritated skin around eyes — Purito Mighty Bamboo Panthenol Cream”
    • “stung my eyes — Purito Daily Soft Touch Sunscreen”
    • “Caused small whiteheads — Purito Wonder Releaf Centella Eye Cream”
    • “Slight sensitivity and peeling — No7 Pure Retinol 1% Night Concentrate”

Purito vs No7 routines for dry skin

See multi-brand routine · 98% fit

Purito vs No7 routines for oily skin

See multi-brand routine · 96% fit

Purito vs No7 routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

Purito or No7: which is better?

Both brands are great, but Purito stands out for acne-prone skin and skin with dark spots, while No7 is often chosen for texture improvements and deep hydration.

What is the difference between Purito and No7?

Purito tends to excel in soothing and lightweight formulas without fragrance across the products on this page, whereas No7 focuses more on anti-aging and texture improvements using key ingredients like retinol and niacinamide. For acne-prone skin and dark spots, Purito has a Superior fit, while No7 has a High fit.

The Journal of Investigative Dermatology, 2000The British Journal of Dermatology, 2002

Purito or No7 for dry skin?

Both Purito and No7 offer a Superior routine fit for dry skin. Purito is fragrance-free across the products on this page and is favored for lightweight hydration, while No7 is often noted for deep hydration and texture improvements.

Purito or No7: which moisturizer is better?

Both brands offer solid moisturizer options on this page, with Purito standing out for lightweight, soothing, and fragrance-free formulas, while No7 focuses on deep hydration and targeted anti-aging benefits. Reviewers note that Purito delivers reliable, calming hydration, whereas No7 products on this page may occasionally cause heavy texture complaints or skin irritation.

Which is more affordable, Purito or No7?

This page does not provide information comparing the prices or affordability of Purito and No7.

Which brand has a better routine fit for skin with dark spots, Purito or No7?

Purito is a better match for skin with dark spots, as Lovi rates its routine fit for this skin type as Superior, compared to High for No7.

Purito or No7 for oily skin?

Both brands are a High fit for oily skin, but they take different approaches. Reviewers note that Purito offers a lightweight and non-greasy texture, while No7 provides deep hydration and moisture.

Purito or No7: which sunscreen is better?

Purito offers a sunscreen that is a Superior fit for dry skin, dry sensitive skin, skin with dark spots, sensitive skin, and acne-prone skin, while No7 offers sunscreens that are a High fit for mature skin, sensitive skin, dry skin, and dry sensitive skin. Purito products list no fragrance on this page, whereas certain No7 sunscreens do contain fragrance.

Purito or No7 for sensitive skin?

Both brands fit sensitive skin well, but Purito stands out as the better option. Reviewers note that Purito products provide soothing and calming care, and every product on this page lists no fragrance in its ingredients.

Purito or No7 for acne-prone skin?

Purito is a better fit for acne-prone skin, offering a Superior routine compared to No7's High fit on this page.

Purito or No7 for mature skin?

Both Purito and No7 achieve a Superior Lovi fit level for mature skin. Reviewers often mention that No7 provides deep hydration and anti-aging benefits, while Purito offers fragrance-free options and gentle serums.

Purito or No7 for dry sensitive skin?

Both Purito and No7 are great for dry sensitive skin, with Purito reaching a Superior fit level and No7 reaching a High fit level. Purito features fragrance-free formulas and lightweight, soothing moisturizers, while No7 offers deep hydration and moisture.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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