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Purito vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and No7 are two skincare brands founded respectively in 2017 and 1935. The Korean brand is widely beloved for thoughtful moisturizers, serums, sunscreens, and makeup removers built upon gentle and effective formulas, while the British brand offers serums, eye products, moisturizers, and sunscreens built around vitamin c, shea butter, and hyaluronic acid. Both options suit dry skin best, though the former also suits dry sensitive skin and the latter also suits mature skin. They differ in their origins, founding eras, and key ingredients, offering distinct pathways for daily care.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Purito and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs No7 products

People Say

PuritoNo7
  • Lightweight and non-greasy texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Serum”
  • Soothing and calming for sensitive skin Mostly MentionedOften Mentioned
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “non-stinging — Purito Centella Unscented Toner”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “zero irritation — No7 Pure Retinol Eye Cream”
  • Improves skin texture Rarely NotedMostly Mentioned
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “skin feels velvety — No7 Pure Retinol”
    • “leaves my eye area soft and wrinkle free — No7 Pure Retinol Eye Cream”
    • “plump — Purito Centella Unscented Toner”
  • Deep hydration and plumping Sometimes NotedOften Mentioned
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “dryness eradicated immediately — No7 Protect & Perfect Intense Advanced Night Cream”
    • “instantly nourished — No7 Restore & Renew Multi Action Eye Cream”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Insufficient moisture or dry skin issues Often MentionedSometimes Noted
    • “Can be drying — No7 Pure Retinol 1% Night Concentrate”
    • “caused flaky skin — No7 Pure Retinol”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • General lack of visible results Sometimes NotedOften Mentioned
    • “didn't see any difference — Purito Centella Unscented Serum”
    • “No change in dark circles — Purito Wonder Releaf Centella Eye Cream”
    • “did nothing — Purito Centella Unscented Toner”
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”
  • Potential irritation or reactions Rarely NotedOften Mentioned
    • “irritated skin around eyes — Purito Mighty Bamboo Panthenol Cream”
    • “stung my eyes — Purito Daily Soft Touch Sunscreen”
    • “Caused small whiteheads — Purito Wonder Releaf Centella Eye Cream”
    • “Slight sensitivity and peeling — No7 Pure Retinol 1% Night Concentrate”

Purito vs No7 routines for dry skin

See multi-brand routine · 98% fit

Purito vs No7 routines for oily skin

See multi-brand routine · 95% fit

Purito vs No7 routines for combination skin

See multi-brand routine · 94% fit

Questions and answers

Purito or No7: which is better?

Purito is better for sensitive and acne-prone skin, achieving a Superior Lovi fit compared to No7's High fit for those skin types.

What is the difference between Purito and No7?

Purito focuses on fragrance-free products with a Superior fit for sensitive and acne-prone skin, whereas No7 features anti-aging formulations containing key ingredients like retinol and niacinamide that help improve skin texture and reduce lines.

The Journal of Investigative Dermatology, 2000Antioxidants, 2021

Purito or No7 for dry skin?

Both Purito and No7 achieve a Superior routine fit for dry skin on the products on this page. Shoppers note that Purito provides lightweight, soothing moisturization, while No7 focuses on deep hydration and anti-aging benefits.

Purito or No7: which moisturizer is better?

Purito is better for sensitive and acne-prone skin, as the products on this page achieve a Superior fit for those skin types, while No7 achieves a High fit. Reviewers mention that Purito offers lightweight, soothing, and barrier-supporting moisturizers.

Which is more affordable, Purito or No7?

The products on this page do not include pricing information, so a comparison of affordability between Purito and No7 cannot be made.

Between Purito and No7, which brand is better suited for mature skin?

Both Purito and No7 achieve a Superior Lovi fit level for mature skin. No7 features anti-aging and line reduction benefits alongside key ingredients like Vitamin C and retinol, which helps stimulate collagen accumulation in naturally aged human skin.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

How do the fragrance options differ between Purito and No7 products on this page?

Purito offers a fragrance-free option for every product on this page, while No7 includes fragrance in some of its formulas. Specifically, ten out of thirteen No7 products list no fragrance, but Future Renew Damage Reversal Night Cream, Lift & Luminate Day Cream, and Protect & Perfect Intense Advanced Day Cream contain fragrance.

Which brand performs better when it comes to soothing and calming sensitive skin?

Purito performs better when it comes to soothing and calming sensitive skin, as it achieves a Superior fit level compared to No7 which reaches a High fit level on this page. Reviewers frequently mention Purito for providing soothing and calming moisturizers that help sensitive skin.

Purito or No7 for oily skin?

Both Purito and No7 achieve a High Lovi fit for oily skin. Reviewers note that Purito provides a lightweight and non-greasy texture.

Purito or No7: which sunscreen is better?

Purito offers a better sunscreen option on this page because the Daily Soft Touch Sunscreen achieves a Superior Lovi fit level across dry skin, dry sensitive skin, skin with dark spots, and sensitive skin, whereas No7's sunscreens reach a High fit level for mature skin and dry skin.

Purito or No7 for sensitive skin?

Purito is a better fit for sensitive skin, achieving a Superior routine fit compared to No7's High level on this page. Reviewers report that Purito offers better soothing and calming properties for sensitive skin.

Purito or No7 for acne-prone skin?

Purito is a better fit for acne-prone skin, as Lovi rates its routine as Superior compared to High for No7. Reviewers find that Purito offers soothing and calming moisturizers as well as lightweight, non-greasy textures.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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