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Purito vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and No7 are distinct skincare lines offering thoughtful moisturizers, serums, sunscreens, and more, with the former founded in 2017 and the latter established in 1935. Purito relies on gentle formulas that suit dry skin and sensitive skin best, while No7 is built around vitamin c, shea butter, and hyaluronic acid for dry skin and mature skin. Both provide reliable nourishment, yet they differ in their heritage and targeted ingredients for a calm complexion.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Purito and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs No7 products

People Say

PuritoNo7
  • Lightweight and non-greasy texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Serum”
  • Soothing and calming for sensitive skin Mostly MentionedOften Mentioned
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “non-stinging — Purito Centella Unscented Toner”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “zero irritation — No7 Pure Retinol Eye Cream”
  • Improves skin texture Rarely NotedMostly Mentioned
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “skin feels velvety — No7 Pure Retinol”
    • “leaves my eye area soft and wrinkle free — No7 Pure Retinol Eye Cream”
    • “plump — Purito Centella Unscented Toner”
  • Deep hydration and plumping Sometimes NotedOften Mentioned
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “dryness eradicated immediately — No7 Protect & Perfect Intense Advanced Night Cream”
    • “instantly nourished — No7 Restore & Renew Multi Action Eye Cream”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Insufficient moisture or dry skin issues Often MentionedSometimes Noted
    • “Can be drying — No7 Pure Retinol 1% Night Concentrate”
    • “caused flaky skin — No7 Pure Retinol”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • General lack of visible results Sometimes NotedOften Mentioned
    • “didn't see any difference — Purito Centella Unscented Serum”
    • “No change in dark circles — Purito Wonder Releaf Centella Eye Cream”
    • “did nothing — Purito Centella Unscented Toner”
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”
  • Potential irritation or reactions Rarely NotedOften Mentioned
    • “irritated skin around eyes — Purito Mighty Bamboo Panthenol Cream”
    • “stung my eyes — Purito Daily Soft Touch Sunscreen”
    • “Caused small whiteheads — Purito Wonder Releaf Centella Eye Cream”
    • “Slight sensitivity and peeling — No7 Pure Retinol 1% Night Concentrate”

Purito vs No7 routines for dry skin

See multi-brand routine · 99% fit

Purito vs No7 routines for oily skin

See multi-brand routine · 96% fit

Purito vs No7 routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Purito or No7: which is better?

Both brands offer great options depending on your skin goals, with Purito often working better for soothing sensitive skin and No7 standing out for texture improvement and deep hydration. Niacinamide helps control skin aging and pigmentation.

Antioxidants, 2021The British Journal of Dermatology, 2002

What is the difference between Purito and No7?

Purito features lightweight, soothing, and fragrance-free formulas that fit sensitive skin with a Superior level, while No7 focuses on deep hydration and anti-aging benefits with key ingredients like retinol and niacinamide.

The Journal of Investigative Dermatology, 2000

Purito or No7 for dry skin?

Both Purito and No7 are great options for dry skin, offering a Lovi routine fit level of Superior. Reviewers note that Purito provides lightweight and soothing moisturizers with zero fragrance across the products on this page, while No7 focuses on deep hydration and texture improvements.

Purito or No7: which moisturizer is better?

When it comes to moisturizers, Purito is better for sensitive skin because its products on this page list no fragrance and focus heavily on soothing, lightweight hydration. No7 provides deep hydration and texture improvements for mature or dry skin, though some of its moisturizers may include fragrance.

Which is more affordable, Purito or No7?

This page does not provide pricing information to compare the affordability of Purito and No7.

Purito or No7 for oily skin?

Both brands are a good choice for oily skin, with Lovi giving Purito a High fit level and No7 a High fit level as well.

Purito or No7: which sunscreen is better?

Purito offers the Daily Soft Touch Sunscreen, while No7 features the Lift & Luminate Day Cream and the Protect & Perfect Intense Advanced Day Cream. For sensitive skin, Lovi rates Purito as Superior and No7 as High, making Purito the better choice for that skin type.

Purito or No7 for sensitive skin?

Purito is the better choice for sensitive skin, as Lovi rates its overall routine fit as Superior compared to High for No7. Furthermore, every product on the Purito page lists no fragrance in its ingredients, helping minimize potential irritation.

Purito or No7 for acne-prone skin?

For acne-prone skin, both brands offer products on this page with a Lovi fit level of Superior, making them equally well-suited. Purito is often noted for soothing and calming options, while No7 provides formulas focused on deep hydration and texture improvements.

Purito or No7 for combination skin?

For combination skin, No7 is a better choice because Lovi rates its routine fit as Superior, whereas Purito achieves a High fit level.

Purito or No7 for mature skin?

Both Purito and No7 are great options for mature skin, as Lovi rates their routines as Superior for this skin type. No7 features key ingredients like retinol, which helps stimulate collagen accumulation in naturally aged human skin.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Purito or No7 for dry sensitive skin?

Both Purito and No7 fit dry sensitive skin very well, with Lovi rating both brands at a Superior routine fit level for this skin type. Purito products on this page list no fragrance and focus on gentle, soothing care, while No7 features key ingredients like hyaluronic acid to help provide deep hydration.

Dermatologic Therapy, 2022

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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