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COSRX vs Shu Uemura

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

COSRX and Shu Uemura are distinct Asian beauty labels that offer targeted daily care for diverse complexions. The Korean line, established in 2013 and recently integrated into Amorepacific Group, is beloved for its thoughtful array of serums, moisturizers, cleansers, and masks that harness hyaluronic acid, glycerin, and niacinamide to suit oily and sensitive skin best. Conversely, the Japanese house, founded in 1967 and overseen by L'Oréal S.A., is deeply loved for its transformative makeup removers and meticulously crafted formulas that suit all skin types best. While both optimize skin comfort through gentle and effective nature, they differ as the former focuses on specialized moisture balance and irritation soothing, whereas the latter emphasizes luxurious cleansing rituals.

COSRX is a Korean skincare brand founded in 2013 and owned by Amorepacific Group since 2024.

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Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

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This page compares some of the most popular COSRX and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular COSRX vs Shu Uemura products

Questions and answers

COSRX or Shu Uemura: which is better?

COSRX is generally better for shoppers seeking a wide variety of effective skincare solutions, as the products on this page offer superior fits for oily, sensitive, and acne-prone skin. In contrast, Shu Uemura lists only a single cleansing oil on this page with lower fit levels for those skin types.

What is the difference between COSRX and Shu Uemura?

COSRX offers a wide range of skincare products that fit oily, sensitive, and acne-prone skin best, whereas Shu Uemura features just one cleansing oil on this page with lower fit levels for those skin types.

Which is more affordable, COSRX or Shu Uemura?

The provided page does not contain pricing or affordability information to compare COSRX and Shu Uemura.

Which causes fewer breakouts, COSRX or Shu Uemura?

COSRX is the better choice for acne-prone skin, as many of the products on this page achieve a Superior fit level for acne-prone and oily acne-prone skin types. In contrast, the cleansing oil from Shu Uemura is rated with a Low fit for acne-prone skin.

How does the country of origin differ between COSRX and Shu Uemura?

COSRX was founded in South Korea, whereas Shu Uemura originated in Japan.

Which brand offers a wider variety of product types on this page, such as toners and masks, compared to Shu Uemura?

COSRX offers a much wider variety of product types on this page, including multiple toners, essences, serums, masks, and sunscreens, whereas Shu Uemura features only a single cleansing oil.

Do any products from either COSRX or Shu Uemura contain fragrance?

COSRX includes fragrance in only one product on this page, the Vitamin E Vitalizing Sunscreen SPF 50+, while the rest of its items and every Shu Uemura product list no fragrance.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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