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The Ordinary vs Shu Uemura

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

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This page compares some of the most popular The Ordinary and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs Shu Uemura products

Questions and answers

The Ordinary or Shu Uemura: which is better?

The products on this page from The Ordinary generally offer a much wider selection and higher Lovi fit levels across multiple skin types compared to Shu Uemura, which only features a single cleansing oil with lower fit ratings. Niacinamide helps reduce cutaneous pigmentation and suppresses melanosome transfer, contributing to the effective dark spot-fading benefits found in several formulations.

The British Journal of Dermatology, 2002

What is the difference between The Ordinary and Shu Uemura?

The Ordinary offers a large range of affordable serums, toners, and moisturizers that Lovi rates high for dry and sensitive skin types, whereas Shu Uemura features only a single cleansing oil on this page. Niacinamide helps reduce cutaneous pigmentation and suppresses melanosome transfer.

The British Journal of Dermatology, 2002

Which is more affordable, The Ordinary or Shu Uemura?

The products on this page by The Ordinary are noted for being affordable and offering great value serums, whereas Shu Uemura does not have similar affordability claims mentioned on the page.

Which causes fewer breakouts, The Ordinary or Shu Uemura?

The Ordinary products on this page are unlikely to cause excessive breakouts for most skin types, as many of its acne-clearing serums and treatments fit acne-prone and oily skin well at High or Superior levels. In contrast, Shu Uemura's cleansing oil holds a Low fit level for acne-prone skin and a Caution level for oily acne-prone skin, making it more likely to cause issues.

Which brand has a larger selection of products listed on the page, The Ordinary or Shu Uemura?

The Ordinary has a much larger selection of products on this page compared to Shu Uemura, which only lists a single cleansing oil. The products on this page for The Ordinary include a wide variety of serums, cleansers, moisturizers, and toners.

How do the founding years and parent companies of The Ordinary and Shu Uemura compare?

The Ordinary was founded in Canada in 2016 and is owned by The Estée Lauder Companies Inc., whereas Shu Uemura was founded in Japan in 1967 and is owned by L'Oréal S.A.

Do any products from The Ordinary or Shu Uemura contain added fragrance?

Every product on this page from both The Ordinary and Shu Uemura lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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