🇮🇪Ireland

Beauty of Joseon vs Shu Uemura

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Shu Uemura are renowned Asian beauty houses offering thoughtfully crafted skincare lines. The Korean brand, founded in 2016, specializes in nourishing serums, masks, moisturizers, and sunscreens featuring niacinamide, glycerin, and hyaluronic acid to support dry and sensitive skin. Meanwhile, the Japanese house, established in 1967, is celebrated for its transformative cleansing oils and meticulous formulas that suit all skin types. While both provide gentle and effective daily care, they differ in their specific formulations and heritage.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

loreal-finance.compitchbook.comen.wikipedia.orgsec.gov

This page compares some of the most popular Beauty of Joseon and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Shu Uemura products

Questions and answers

Beauty of Joseon or Shu Uemura: which is better?

Beauty of Joseon generally offers a much better fit across various skin types than Shu Uemura, whose cleansing oil rates low or with caution for many skin concerns on this page. Beauty of Joseon products on this page feature key ingredients like niacinamide and hyaluronic acid that help brighten skin and provide deep hydration.

The British Journal of Dermatology, 2002Antioxidants, 2021

What is the difference between Beauty of Joseon and Shu Uemura?

Beauty of Joseon offers a wide range of skincare products that fit dry, sensitive skin and skin with dark spots best, whereas Shu Uemura features only a single cleansing oil on this page with lower fit levels for those skin types. Lovi rates the products on this page as having High or Superior fits across multiple skin types for Beauty of Joseon, while Shu Uemura products range from Average to Caution.

Which is more affordable, Beauty of Joseon or Shu Uemura?

The products on this page for Beauty of Joseon and Shu Uemura do not include pricing information, so a comparison of affordability cannot be made from these facts alone.

Which causes fewer breakouts, Beauty of Joseon or Shu Uemura?

Beauty of Joseon is unlikely to cause breakouts when you choose its products suited for your skin type, whereas Shu Uemura features makeup removers that rate low for acne-prone skin.

How do the founding years and corporate ownerships of Beauty of Joseon and Shu Uemura compare?

Beauty of Joseon was founded in South Korea in 2016 and has been owned by Goodai Global Inc. since 2019, whereas Shu Uemura was founded in Japan in 1967 and has been owned by L'Oréal S.A. since 2003.

What are the specific skin types that Beauty of Joseon fits best according to its brand routines?

Beauty of Joseon fits best for dry skin, sensitive skin, and skin with dark spots, according to its brand-focused routines.

How does the Lovi fit level of the cleansing oil/makeup remover compare between Beauty of Joseon and Shu Uemura for sensitive skin?

For sensitive skin, Lovi rates the cleansing oils from Beauty of Joseon with a High fit level, while Shu Uemura earns an Average fit level. Beauty of Joseon features makeup removers such as the Radiance Cleansing Balm and Ginseng Cleansing Oil.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play