Shu Uemura skincare
Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.
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Shu Uemura is deeply loved for its transformative makeup removers and meticulously crafted formulas. Its products suit all skin types best, owing to their gentle and effective nature. The standout products for particular concerns include the cleansing oil, which is ideal for acne-prone skin. Users appreciate how these carefully balanced offerings maintain skin comfort.
This page covers some of the most popular Shu Uemura products; for the whole Shu Uemura range, with a fit score for every product, use the Lovi app.
Shu Uemura makeup removers and cleansing oils
Questions and answers
Is Shu Uemura worth it?
Shu Uemura is worth considering as the Shu Uemura products on this page are completely free of fragrance. Lovi rates the brand-focused routine Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin.
What are Shu Uemura's best products?
Shu Uemura does not feature a single best product on this page, as it lists only a cleansing oil makeup remover. Lovi rates the Shu Uemura-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.
Does Shu Uemura cause breakouts?
Shu Uemura may cause breakouts for oily, acne-prone, and combination skin, as the cleansing oil has a lower fit or caution rating for these skin types. The brand's cleansing oil contains squalane, which studies note has a possible role in acne vulgaris through peroxidated squalene.
Is Shu Uemura fragrance-free?
Yes, every product on the Shu Uemura page lists no fragrance in its ingredients.
What are the key ingredients in Shu Uemura products?
Shu Uemura features cleansing oils containing ingredients like mineral oil, squalane, and camellia japonica seed oil. Camellia japonica seed oil helps support the skin barrier, while mineral oil helps reduce moisture loss from the skin.
How do I build a Shu Uemura skincare routine?
To build a Shu Uemura skincare routine, you start by removing makeup with the cleansing oil. Lovi rates the Shu Uemura routine Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin.
Where can I buy Shu Uemura, and how much does it cost?
Shu Uemura products are available in Ireland, with prices on this page starting around €10.43.
What are good alternatives to Shu Uemura?
Good alternatives to Shu Uemura that also have pages on Lovi include Biore, Hada Labo, Shiseido, SK-II, Shiseido Senka, and DHC.
Shu Uemura vs Biore: which is better?
Shu Uemura rates better than Biore across multiple skin types. Lovi rates the Shu-Uemura-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin, while the Biore-focused routine rates High for those same types.
Who owns Shu Uemura, and where is it from?
Shu Uemura is a Japanese brand founded in 1967, owned by L'Oréal S.A. since 2003.
Is Shu Uemura cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Shu Uemura as cruelty-free.
Research behind Shu Uemura's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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