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BYOMA vs Shu Uemura

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and Shu Uemura are distinct skincare lines originating from different eras and traditions. The British brand is known for its nourishing moisturizers, toners, cleansers, and serums anchored by tri-ceramide and squalane, while the Japanese brand is deeply loved for its transformative makeup removers and meticulously crafted formulas. The first brand suits dry skin and dry sensitive skin best, whereas the second brand suits all skin types best, owing to its gentle and effective nature. They differ primarily in their core formulations and targeted approaches, with the British offerings focusing on barrier hydration and oxidative stress through specialized ingredients, and the heritage offerings maintaining overall skin comfort for everyone.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

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This page compares some of the most popular BYOMA and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs Shu Uemura products

Questions and answers

BYOMA or Shu Uemura: which is better?

BYOMA fits dry skin, dry sensitive skin, and mature skin best, whereas the products on this page for Shu Uemura show lower fit levels across most skin types.

What is the difference between BYOMA and Shu Uemura?

The products on this page from BYOMA offer superior or high Lovi fit levels for a wide range of skin types, including dry, dry sensitive, and mature skin, whereas Shu Uemura features a single cleansing oil with average to caution fit levels across those same skin types.

Which is more affordable, BYOMA or Shu Uemura?

The products on this page do not include pricing information, so a direct comparison of affordability between BYOMA and Shu Uemura cannot be made.

Which causes fewer breakouts, BYOMA or Shu Uemura?

Shu Uemura lists only one cleansing oil on this page, which has a Lovi fit level of Low for acne-prone skin, while BYOMA offers multiple products on this page with High fits for acne-prone skin.

Where and when were BYOMA and Shu Uemura founded, and who owns them now?

BYOMA was founded in 2022 in the United Kingdom and is owned by Bansk Group. Shu Uemura was founded in 1967 in Japan and is owned by L'Oréal S.A.

How do the fragrance profiles of BYOMA and Shu Uemura products compare across the page?

BYOMA has 16 out of 17 products on the page with no fragrance, while its Smoothing Body Serum contains fragrance. Shu Uemura has no fragrance listed for every product on this page.

Which key skincare ingredients are featured across BYOMA products?

The products on this page from BYOMA feature key skincare ingredients including ceramide, tri-ceramide complex, squalane, and glycerin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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