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BYOMA vs Shu Uemura

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and Shu Uemura are distinct skincare brands that offer thoughtfully formulated solutions for daily routines. The British brand is known for its moisturizers, toners, cleansers, and serums built around tri-ceramide and squalane, while the Japanese brand is celebrated for transformative makeup removers and meticulously crafted formulas. The former suits sensitive and dry sensitive skin best, whereas the latter suits all skin types. They differ in their core formulations and heritage, as the younger line focuses heavily on barrier repair for specific concerns while the established line maintains universal skin comfort.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

loreal-finance.compitchbook.comen.wikipedia.orgsec.gov

This page compares some of the most popular BYOMA and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs Shu Uemura products

Questions and answers

BYOMA or Shu Uemura: which is better?

BYOMA generally fits a wider variety of skin types better than Shu Uemura, as the products on this page achieve mostly Superior and High fit levels for dry, sensitive, and dry sensitive skin. In contrast, the single Shu Uemura cleansing oil on this page rates mostly Average to Caution across those same skin types.

What is the difference between BYOMA and Shu Uemura?

BYOMA offers a broad range of products that Lovi rates best for sensitive skin, dry sensitive skin, and dry skin, whereas Shu Uemura is a much older brand featuring just one cleansing oil on this page. Reviewers mostly mention that BYOMA provides barrier-strengthening and instantly hydrating moisturizers.

Which is more affordable, BYOMA or Shu Uemura?

The provided page comparison for BYOMA and Shu Uemura does not contain pricing information to determine which brand is more affordable.

Which causes fewer breakouts, BYOMA or Shu Uemura?

BYOMA products on this page are rated with a High or Average Lovi fit level for acne-prone skin, whereas Shu Uemura cleanses with a Low fit level. Reviewers sometimes note breakouts and acne with BYOMA, and peroxidated squalene may induce inflammatory mediators in keratinocytes.

The Journal of Investigative Dermatology, 2006

When were BYOMA and Shu Uemura founded and which companies own them?

BYOMA was founded in 2022 in the United Kingdom and is owned by Bansk Group. Shu Uemura was founded in 1967 in Japan and is owned by L'Oréal S.A.

How many products does BYOMA have that list fragrance in their ingredients compared to Shu Uemura?

BYOMA has 1 product on this page that lists fragrance in its ingredients, while Shu Uemura has no products listing fragrance. Specifically, out of BYOMA's 17 products, only the Smoothing Body Serum contains fragrance.

What are the key ingredients featured across BYOMA products?

The key ingredients featured across the products on this page for BYOMA include Ceramide, Tri-ceramide complex, Squalane, and Glycerin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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