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BYOMA vs Shu Uemura

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and Shu Uemura are distinct skincare lines originating from different eras and regions. The British brand is known for its nourishing moisturizers, toners, cleansers, and serums featuring tri-ceramide and squalane, which best suit dry and sensitive skin. Meanwhile, the Japanese brand is deeply loved for its transformative makeup removers and meticulously crafted formulas that suit all skin types best. They differ primarily in their core ingredients and target complexions, offering specialized options for various skincare needs.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

loreal-finance.compitchbook.comen.wikipedia.orgsec.gov

This page compares some of the most popular BYOMA and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs Shu Uemura products

Questions and answers

BYOMA or Shu Uemura: which is better?

BYOMA offers a broad range of products with High to Superior Lovi fit levels for dry and sensitive skin, whereas Shu Uemura features only a single cleansing oil with Average to Caution ratings across most skin types.

What is the difference between BYOMA and Shu Uemura?

BYOMA offers a broad range of 17 skincare products focused on dry, sensitive, and dry sensitive skin, whereas Shu Uemura features only a single cleansing oil on this page. Reviewers frequently note that BYOMA provides lightweight, fast-absorbing, and barrier-strengthening moisturizers.

Which is more affordable, BYOMA or Shu Uemura?

The provided page facts do not contain pricing information, so a comparison of affordability between BYOMA and Shu Uemura cannot be made.

Which causes fewer breakouts, BYOMA or Shu Uemura?

BYOMA products on this page are rated High for acne-prone skin, whereas Shu Uemura cleansing oil is rated Low for acne-prone skin. Peroxidated squalene in skincare may induce inflammatory mediators that play a possible role in acne vulgaris.

The Journal of Investigative Dermatology, 2006

When and where were BYOMA and Shu Uemura founded, and who owns them?

BYOMA was founded in 2022 in the United Kingdom and is owned by Bansk Group. Shu Uemura was founded in 1967 in Japan and is owned by L'Oréal S.A.

Which brand offers fragrance-free products across its entire page lineup?

Shu Uemura offers fragrance-free products across its entire page lineup, whereas BYOMA features fragrance in one product out of the seventeen on this page.

What are the key active ingredients found across BYOMA products?

The key active ingredients found across BYOMA products on this page include ceramide, tri-ceramide complex, squalane, and glycerin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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